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Eddie Arrieta from MultiLingual Media sits down with Martyna Pakula of Lionbridge to explore the intricacies of competitive collaboration in the localization industry.
Throughout the interview, Martyna sheds light on how this model fosters innovation, strengthens relationships between buyers and vendors, and encourages companies to continually strive for excellence. The conversation also pivots to the role of AI in localization, emphasizing the need for a balance with the human element, which remains crucial in this domain.
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A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI). Read the...
