Latest Episodes
295
What’s in a Cover? The art and localization of video game covers
By Marina Ilari Successful localization of cover art requires understanding cultural differences to attract local players. In this article, the author analyzes different regions’...
294
From Business Intelligence to Business Wisdom
LSP growth through more strategic account management By Rodrigo Fuentes Corradi The author discusses the importance of strategic account management for language service providers...
293
Culturalization in Video Game Localization: Beyond Translation
By Marina Ilari and Sham AlBdour Adapting game elements like character design, storylines, and themes to fit cultural norms can significantly increase engagement. The...
292
Crafting Fictional Languages for Immersive Game Worlds
By Tamara Tirják Video game developers create fictional languages to enhance world-building, immerse players, and foster communities. Tamara Tirják, head of localization at Frontier...
291
Stick-Joy and Joysticks: A Gen-Xer’s take on gaming, language, and the alchemy of translation
By Ewandro Magalhães The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and...
From Machine to Meaning: Malt’s AI-Driven Localization
In this episode, Teresa Toronjo, Localization Manager at Malt, talks about how a single person can harness AI and automation to deliver timely, high-quality...