As businesses become more globally aware, the world of transcreation continues to blossom. So, what should go in an ideal transcreation brief? Here are a few tips to improve turn-around, save you money, and set you up for success.
By Kate Edwards “Allegorical distance” is the amount of effort required for a player to perceive the real-world inspiration behind an allegory in a...
By Veronica Hylak This year was marked by relentless technological acceleration driven by artificial intelligence. Veronica Hylak identifies the eight biggest takeaways from 2024’s...
By Bruno Lewin, Joe O’Brien, and John Wilcock Globalization experts from Microsoft share advice for effectively and ethically using generative artificial intelligence for translation...