Lee Densmer discusses how to tailor content marketing strategies for global audiences, emphasizing cultural understanding, localization, and the need for specific roles in a global content team.
Indian cinema is taking the world by storm this year with the success of RRR, a big-budget Tollywood action epic set in the Britain-controlled...
By Katie Botkin Despite some unique challenges, sports localization offers many intriguing possibilities for language companies going forward, particularly in emerging sports. This article...
By Pascale Tremblay How can localization teams demonstrate the vital role of languages in a company’s success? Pascale Tremblay argues that language professionals can...