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Lee Densmer discusses how to tailor content marketing strategies for global audiences, emphasizing cultural understanding, localization, and the need for specific roles in a global content team.
If you’ve ever read the work of William Shakespeare, you should be fairly familiar with the phenomenon of language change. Now, a recent study...
The 2022 version of Trados Studio comes with a revamp of the whole product portfolio around the cloud. Not just Trados Studio, mostly addressed...
This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to...
