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This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?
All language uses symbols for representation and classification, just like names. But these symbols' meaning can rapidly evolve, and the Russian Z launched during...
When a warning is added on a product — either voluntarily or due to legal requirements — the “Buy me! Consume me!” message is...
Ian Evans of XTM International discusses the evolving landscape of the localization industry. With just under a year in the sector, Ian shares his...
