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This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?
By Kajetan Malinowski Content marketers are asking themselves: should they continue to create content in one language and then localize it for many markets,...
A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI). Read the...
By Ewandro Magalhães The author reflects on the slow pace of technological progress in the interpretation space, from the advent of simultaneous interpreting in...
