This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?
By Cameron Rasmusson On March 1, 2025, U.S. President Donald Trump issued an executive order declaring English the official language of the United States....
Olivier Marcheteau gives an in-depth interview about Acolad's acquisition of Ubiqus.
By Sara Palmer The author presents her research on service diversification in the marketing translation sector and proposes a new differentiation model based on...