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This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?
By Karen Combe and Mimi Hills. After reading the Globalization Strategy Playbook, Inés Rubio San Martín and Satoko Yuda were inspired to utilize data...
A conversation about innovation in the language industry and how specialized translators will play a pivotal role in the future of the industry.
Bruno Hermann prefers to refer to localization as “global language operations,” a tendency that he says raises some eyebrows when he discusses it with...
