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This non-conventional way of creating innovative products passes through five phases — empathize, define, ideate, prototype, and test — and is most useful to tackle ill-defined or unknown challenges. So how can we best translate these phases with localization in mind?
Eddie Arrieta sits down with Lucia Gutiérrez (a veteran localization project manager) and Gabriela Kouahla (bilingual translator and founder of Beyond Words) to unpack...
By Yana Kolesnikova The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization...
Every movie is set and developed in a particular culture. They are an integral part of us; they mirror what we believe in and...
