A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI).
Read the full article at: https://multilingual.com/handling-executive-pressure-a-practical-guide-for-localization-professionals/
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The localization supply chain is very crowded at the moment, and AI is constantly knocking at the door. We should not be scared, but...