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Lionbridge announced earlier this week its partnership with Le Monde, a widely read newspaper based in Paris, to launch the newspaper’s English-language version.
In this episode, Sudheen M, President of CITLoB, reveals the massive potential of India’s “language locked” economy. We explore why reaching these untapped consumers...
When a warning is added on a product — either voluntarily or due to legal requirements — the “Buy me! Consume me!” message is...
If you’re a marketer who is tasked with building international marketing programs in many languages and finding it difficult, you’re definitely not alone.
