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Kingdom of Characters, a fascinating new book by Yale University professor and historical scholar Jing Tsu, argues that China’s most daunting challenge after its meteoric economic rise over the last century was a linguistic one: making the Chinese language more accessible in a world increasingly designed for the Roman alphabet.
In the language services space, practitioners and clients alike note that many companies sound the same. They use the same tone of voice, describe...
As businesses become more globally aware, the world of transcreation continues to blossom. So, what should go in an ideal transcreation brief? Here are...
By Cameron Rasmusson By analyzing the frequency of letters in an Arabic text, ninth-century scholar Abu Yusuf al-Kindi established a framework for identifying patterns...
