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Kingdom of Characters, a fascinating new book by Yale University professor and historical scholar Jing Tsu, argues that China’s most daunting challenge after its meteoric economic rise over the last century was a linguistic one: making the Chinese language more accessible in a world increasingly designed for the Roman alphabet.
How global brands transcend cultural borders By Giovanna Patruno Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success...
Lionbridge announced earlier this week its partnership with Le Monde, a widely read newspaper based in Paris, to launch the newspaper’s English-language version.
A love of language has been a part of Caroline Crushell’s life since infancy. Now, in her role managing localization projects for Warner Bros....
