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Kingdom of Characters, a fascinating new book by Yale University professor and historical scholar Jing Tsu, argues that China’s most daunting challenge after its meteoric economic rise over the last century was a linguistic one: making the Chinese language more accessible in a world increasingly designed for the Roman alphabet.
In this episode, Sudheen M, President of CITLoB, reveals the massive potential of India’s “language locked” economy. We explore why reaching these untapped consumers...
By Kara Warburton Long-standing principles and practices of terminology as a discipline are perfectly suited for developing the semantic resources necessary for various natural...
By Kajetan Malinowski Content marketers are asking themselves: should they continue to create content in one language and then localize it for many markets,...
