Next‑Gen Machine Translation

Localization Today

Jul 31 2025 | 00:42:02

00:00 / 00:42:02

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Show Notes

Simone Boonenberger, Chief Product Officer at Phrase, unveils how Phrase’s AI-first localization platform drives hyper-automation and hyper-personalization. Learn about their no-code Orchestrator, next-gen MT and Auto Adapt features, and the QPS + Auto LQA quality framework that ensures enterprise-grade reliability. Simone also shares Phrase’s use-case–driven AI research model, customer-embedded development cycle, and the new “PAX” agentic workflows shaping real-time multilingual content. Perfect for anyone seeking scalable, brand-consistent, ROI-focused AI in localization.

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