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Georg Ell, CEO of Phrase, sits down with us to reveal how he’s steering Phrase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Phrase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center.
Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.
Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Gokhan Doğru—Turkish translator, technologist, and founder of Localization ...
In the dynamic terrain of global business, where mergers and acquisitions are frequent, establishing a seamless localization function in a spin-off can be a...
By Mimi Moore The integration of AI into video and computer game localization is transforming how developers approach their work and how players experience...
