Georg Ell, CEO of Phrase, sits down with us to reveal how he’s steering Phrase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Phrase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center.
Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.
By Mimi Moore and Carrie Fischer US college and university enrollments in courses for languages other than English fell 16.6% from 2016 to 2021....
Translate beyond segments. In this episode, we dig into “segmentless localization” with Burroworks’ founder & CEO, exploring the Free Flow Editor’s context-rich approach to...
Luciana Ramos argues that the symbiotic relationship between AI-driven solutions and human expertise is crucial in navigating the complexities of medical and scientific content...