Multimodal to Multidimensional: Phrase’s Next Chapter

Episode 309 July 31, 2025 00:32:09
Multimodal to Multidimensional: Phrase’s Next Chapter
Localization Today
Multimodal to Multidimensional: Phrase’s Next Chapter

Jul 31 2025 | 00:32:09

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Hosted By

Eddie Arrieta

Show Notes

Georg Ell, CEO of Frase, sits down with us to reveal how he’s steering Frase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Frase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center. Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.

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