Hosted By
Georg Ell, CEO of Phrase, sits down with us to reveal how he’s steering Phrase’s culture, vision, and platform through a period of rapid industry change. He shares his playbook for leading with transparency and optimism, explains why Phrase is evolving beyond TMS into a truly multidimensional content platform, and lays out his belief that localization will become a core growth engine rather than a back-office cost center.
Georg also discusses the enduring role of human expertise alongside AI, the shift toward hyper-automation and personalization, and why “planting your AI trees today” is critical for any organization that wants to thrive in tomorrow’s content landscape.
The digital landscape is constantly changing, but the need for insightful content remains ever-present. As social media platforms have overshadowed the once-thriving world of...
The next evolution in global content creation By Jorge Russo dos Santos and Agustín Da Fieno Delucchi Unlike traditional localization, which adapts content from...
