At GlobalSaké’s Q3 Interactive Virtual Event this past September, innovative localization teams from companies like BLEND and Subway — yes, the sandwich company — shared how they incorporate artificial intelligence into their localization workflows. Here, Stefan Huyghe recaps some of the technology and
perspectives that folks shared at the event.
How global brands transcend cultural borders By Giovanna Patruno Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success...
Key principles, best practices, and real-world examples of how artificial intelligence and machine translation are being used to reduce costs and turn-around times, while...
Since returning home from this season's conferences, I have had time to reflect, and this article contains several common themes I noticed of how...