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Why is the gaming industry pushing back against AI translation while the rest of the tech world rushes to adopt it? This week on LocToday, game localization expert Tamara Tirják joins the show to unpack the fierce competition and high stakes of the video game market.
She explains why cutting the localization budget to save "peanuts" on a massive production is a terrible business decision that immediately alienates players. We also dive into the exciting return of the Game Global event in Vancouver, the crucial alignment needed between creative developers and commercial publishers, and why true "culturalization" requires a human touch that machines simply cannot replicate.
Is the term "localization" actually holding the industry back? In this episode, Georg Ell, CEO of Phrase, discusses the company’s massive repositioning from a...
The Indian Institute of Technology Madras (IIT Madras) announced earlier this week that it's launched an institute specifically dedicated to the development of language...
Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Odai Karzu—Head of Manga Creation at Manga Arabia—to...
