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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
Lionbridge announced earlier this week its partnership with Le Monde, a widely read newspaper based in Paris, to launch the newspaper’s English-language version.
When COVID arrived, or more exactly when Zoom arrived shortly afterwards and we all invited the world on a video tour of selected parts...
Interview by Cameron Rasmusson In this interview, Giulia Greco discusses her decision to leave corporate localization management to become a consultant — a path...
