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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
By Pham Hoa Hiep The author argues that — in the age of artificial intelligence — translators can survive and thrive by utilizing technology...
By Giovanna Patruno The traditional service-oriented model of language service providers (LSPs) is becoming outdated as clients increasingly expect sophisticated technological ecosystems, including machine...
Supertext is making a bold move by putting AI translation at the center of its strategy—but with a twist. CEO Sam Laübli explains how...
