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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
In the last installment of The Lab for the year, columnist Mark Shriner takes a look at the past year and predicts some trends...
Recently, social media saw the birth of a whole new language coined Algospeak, employing code words and phrases to prevent posts from being removed,...
Aktuel Translations, a United Kingdom-based company specializing in translation and localization services, was sold to an employee-owned trust earlier this month.
