The future of branding (for LSPs)

Episode 1 January 06, 2023 00:08:03
The future of branding (for LSPs)
Localization Today
The future of branding (for LSPs)

Jan 06 2023 | 00:08:03

/

Hosted By

Eddie Arrieta

Show Notes

Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.

Other Episodes

Episode 81

April 27, 2022 00:04:35
Episode Cover

Algospeak: a new language to circumvent AI-powered content moderation

Recently, social media saw the birth of a whole new language coined Algospeak, employing code words and phrases to prevent posts from being removed,...

Listen

Episode 300

December 21, 2022 00:03:34
Episode Cover

Language tech developments at the 8th Google for India conference

At the eighth Google for India event earlier this week, Google announced a handful of new language technology developments that it’s rolling out in...

Listen

Episode 169

April 24, 2024 00:05:34
Episode Cover

Overcoming the Language Paradox: How to Elevate Localization Within Your Business

By Pascale Tremblay How can localization teams demonstrate the vital role of languages in a company’s success? Pascale Tremblay argues that language professionals can...

Listen