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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
When the business, and marketing's much broader scope, begins to creep beyond just one country or language, the complexity can begin to seem overwhelming.
Limited English proficiency (LEP) is a condition that can impact lives as profoundly as disabilities or other challenges. Yet around the world and especially...
Key principles, best practices, and real-world examples of how artificial intelligence and machine translation are being used to reduce costs and turn-around times, while...
