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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
Earlier this month, the National Endowment for the Humanities (NEH) announced that it would be doling out $27.4 million in grants for more than...
By John Yunker Lessons from 20 years of website dos and don’ts By John Yunker For 20 years, John Yunker has benchmarked the websites...
For as long as Denis Ivanov could remember, his localization team worked with Google Sheets. Everyone was comfortable and familiar with it. But at...
