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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
Translation is integral to a religion built on the very idea of spreading that faith worldwide. It's not surprising, then, that the Christian Bible...
Bruno Hermann prefers to refer to localization as “global language operations,” a tendency that he says raises some eyebrows when he discusses it with...
In an analysis of the 50 most widely frequented gaming websites, BLEND found that nearly half offer a multilingual experience, with 48% supporting four...
