Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
By Sjur Nørstebø Moshagen For 20 years, Sjur Nørstebø Moshagen has led an effort to develop language technology tools for the indigenous Sámi languages...
Using three examples of poor translations that changed the course of history, Ewandro Magalhães illustrates the tough job of interpreters in the arena of...
By Shirley Yeng In the months after ChatGPT’s release in late 2022, Shirley Yeng often woke up at night worrying about the relevance of...