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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
By Ewandro Magalhães The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and...
Women in Localization prioritizes recognizing and honoring the volunteers who offer their time and expertise to host workshops, organize gatherings, facilitate communication, and much...
Interview by Deema Jaradat In this interview, Michael Mulé of the U.S. Department of Justice discusses the historical framework of language access in the...
