The future of branding (for LSPs)

Episode 1 • January 06, 2023 • 00:08:03
The future of branding (for LSPs)
Localization Today
The future of branding (for LSPs)

Jan 06 2023 | 00:08:03

/

Hosted By

Eddie Arrieta

Show Notes

Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.

Other Episodes

Episode 2

January 14, 2022 • 00:03:46
Episode Cover

Language I/O announces $6.5 million in Series A funding

A woman-owned LSP, Language I/O CEO Heather Morgan Shoemaker told MultiLingual that this funding is a major milestone for the company, especially given the...

Listen

Episode 303

July 07, 2025 • 00:06:15
Episode Cover

Canada’s Language Laws

How regulation drives demand for language services By Dominique Bohbot This article provides an overview of Canada’s regulatory environment surrounding language. The author explains...

Listen

Episode 214

September 12, 2022 • 00:04:04
Episode Cover

“Animal translation” generates media buzz — does it work?

From naked mole rats to whales, all sorts of MT-like programs have been developed to help humans better understand their animal counterparts, but there’s...

Listen