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Knowing when to make a change in strategy is possible only when clients or prospects trust their provider enough to give honest feedback. And sometimes providers just try something new because they believe in it, and measure success as they do so. These are the trailblazers, but they do this at a huge risk — reputationally and financially. Marketing and experienced media agencies can help analyze markets, provide special opportunities, and recommend ways to stand out with your marketing.
In their book The Language Game, linguists Morten H. Christiansen and Nick Chater propose a series of novel concepts about the nature of language...
Explore the untapped potential of Africa in "Dark Continent or the Last Frontier?". Learn about Africa's unique cultural and linguistic diversity, the rapid digital...
We joke about the preponderance of jargon in the financial services industry, yet each term, description, and acronym carries meaning that may be codified...
