Episode Transcript
[00:00:00] The 10 best language technology products of the year and why they might break the current pricing model By Veronica Hileck and Bridget Hylik After a year of non stop industry advancements, both artificial intelligence and otherwise, curating this list was anything but easy. The tools we reviewed served vastly different use cases.
[00:00:21] Some focused on speed, quality and automation.
[00:00:25] Others leaned into precision, adaptability or context.
[00:00:29] All of them challenged how we think about value and pricing.
[00:00:32] This year, AI translation boomed across global consumer platforms like TikTok, Instagram, Meta and YouTube. Nearly every major content channel now delivers live or automatic translations to billions of users daily, and yet few in the industry are touching that output. Most users first experience with translation now comes from systems completely outside traditional workflows.
[00:00:57] Professionals can critique AI, resist it, or dismiss it entirely, but this reality is hard to ignore.
[00:01:04] For certain types of content. This process works. However, if you try to adapt raw AI output for a global marketing campaign in which every word matters, you risk cultural inaccuracies and mismatched terminology.
[00:01:18] Use it to translate an intellectual property IP patent and you could lose legal protection entirely.
[00:01:24] The technology may be advancing, but the stakes still depend on context.
[00:01:29] Linguists superpower is that they are acutely aware of how a translation will land in the lap of a user.
[00:01:35] That's why adapting a love letter, a legal deposition and a film soundtrack demand very different creative and cognitive inputs.
[00:01:42] It's long been standard in our industry to factor in the register of an encounter when setting pricing. A court hearing and a parent teacher conference don't fall under the same pay rate and they shouldn't.
[00:01:53] So why isn't this rationale applied to the intent of the use? When talking about AI in promoting its AI versus human interpreting options, Booslingo frames the difference Clearly, AI is consistent and straightforward, while human interpretation offers nuance and precision.
[00:02:10] This is a simple, effective way to communicate value without overcomplicating the choice.
[00:02:16] We believe it's time to bring that same clarity to how we frame value across language services.
[00:02:22] We're proposing a shift in how we classify language output, breaking content into three tiers, each tied to the communication gap it's trying to close and the processes used to get there.
[00:02:32] Tier 1 raw AI output fine tuned linguistic models, quality assurance, QA supported pipelines and high speed delivery built for scale and speed.
[00:02:42] Tier 2 creative marketing, media localization and anything where tone, rhythm and cultural nuance matter.
[00:02:51] Tier 3 highly technical, legal, medical, scientific and high precision content where errors could mean life or death.
[00:02:59] Let's put the AI versus human argument aside for a bit and start looking at what the words are meant to do.
[00:03:05] With this new classification we present the top 10 industry tech advancements in no particular order Translated Zlara Strengths Tier 1 Tier 2 Tier 3 Translated's Lara isn't just the next machine translation MT engine, it's a shift in approach.
[00:03:23] Translated's longtime system Modern MIT focused on real time adaptation and simplicity for translators.
[00:03:31] LARA builds on that legacy with a fundamentally different core, a fine tuned translation optimized large language model.
[00:03:39] ModernMIT is fast, responsive and trained to adapt instantly to users, translation, memory, glossaries and feedback.
[00:03:47] It's built for translators, not just enterprises and at around $15 per million characters it remains one of the most cost efficient options available.
[00:03:56] But it has limits, especially in nuance and long range context.
[00:04:01] Lora was built to address this gap. It combines curated linguistic data with powerful LLM foundations to generate more fluent, natural and contextually relevant output. And it gives translators control with adjustable output styles like Faithful, Fluid and Creative. When tuned with the right data, LARA has shown lower edit distance per token than the average professional translator across large test sets.
[00:04:27] Also, unlike generic LLMs, it was built from the ground up for translation, not adapted after the fact.
[00:04:34] This means faster output, file format, handling and real time use without waiting 20 seconds per paragraph.
[00:04:41] LARA as a model is precise enough for Tier 1 use cases, is nuanced enough for Tier 2, and can reach Tier 3 with expert guidance.
[00:04:49] Lara currently supports 31 languages with 200 coming by June and more to be added monthly.
[00:04:56] Translated's Lara pushes us closer to a future where we don't have to choose between quality, speed and volume.
[00:05:03] Model Front Strengths Tier one Tier two Modelfront doesn't spend on billboards or flashy booths like a classic Silicon Valley startup. It spends almost all of its energy building and shipping.
[00:05:18] Led by Adam Bitlingmayer, a former Google Translate engineer, the company quietly has become one of the most important players in real world AI translation quality.
[00:05:28] You've probably already seen Modelfront's work without realizing it.
[00:05:32] Modifront reports that 80% to 90% of luxury fashion marketplaces translated listings were verified by its AI.
[00:05:40] No humans touch them. This is exactly the kind of output that defines Tier 1 pricing fast, automated and high enough in quality for publishing in certain use cases.
[00:05:51] We acknowledge that this might raise some eyebrows, but the output precision infrastructure provided by companies like Modelfront often exceeds the quality threshold required of the American Translators association certification exam.
[00:06:04] That's not something the industry can afford to ignore.
[00:06:07] Hybrid postediting is at the center of Modelfronts.
[00:06:11] Its application programming interface API predicts whether a machine translation is good or bad, virtually giving a thumbs up or a thumbs down. As we heard explained at the Translation Automation User Society conference, the good ones can either be approved instantly or go to confirmation treated like 100%. TM matches, yes, completely eschewing the idea of fuzzy bans.
[00:06:34] The bad ones go to human post editors. Human linguists can override at their discretion.
[00:06:40] Mottofront isn't a translation management system, tms an MT engine or a translation agency. It plugs into any TMS setup with zero re engineering.
[00:06:50] There are no thresholds to tune, no mystery metrics.
[00:06:54] It learns from your actual data, adapting to your tone, terminology and domain over time.
[00:07:00] We love Modelfront because it might be the only company laser focused on only building AI that edits and verifies translations at scale.
[00:07:08] RWS trados AI Strengths Tier 2 Tier 3 Computer assisted translation Cat tools have been around since the Cold War era, but no name has stood the test of time. Like RWSTOs, it remains the most widely recognized and longest running cat tool on the market.
[00:07:28] While most of the recent AI buzz has surrounded RWS evolve, a huge AI shift is happening with Trados.
[00:07:34] On the language side, Trados was the first to introduce the generative translation engine gte, combining LLMs with TMS term bases and neural MT into one seamless productive experience.
[00:07:48] This is now live in the cloud user interface ui, not buried in backend workflows.
[00:07:53] It pioneered Smart Review, an AI powered quality evaluation system that's now interactive with plans for full batch and workflow integration soon.
[00:08:03] It's arguably the only TMS provider to launch generative subtitling, pushing beyond text into multimedia capabilities directly within the interface.
[00:08:12] What sets traders apart isn't just sharper linguistic output, although that's happening as well. It's how the platform is turning AI into something that actually takes care of the end user too.
[00:08:22] The team embedded an AI assistant directly into Studio 2024, giving users instant access to generation capabilities and even terminology augmented generation tag, both standalone and in partnership with Kaleidoscope, the terminology experts in the industry.
[00:08:39] Trados brings AI whether you work on premises, in the cloud or fully offline.
[00:08:44] It also offers AI powered help directly inside the ui, making onboarding and troubleshooting much less painful.
[00:08:51] But the feature that is blowing our minds is a natural language command line interface for reporting called Smart Insights.
[00:08:57] We can't reveal much, but let's just say that after Smart Insights is launched, it's game over for almost all other static reporting dashboards.
[00:09:06] DeepL Strengths Tier 1 Tier 2 Tier 3 DeepL has long been the go to name for fast, high quality mt, but in the past year it started stretching beyond just better MT into something much more interactive and multimodal.
[00:09:23] First came Deeple Voice, which translates speech in real time across more than 30 languages. And video calls on Microsoft Teams with live captions and low latency turning any video call into a multilingual meeting space. Tier 1 Then came Clarifai, a surprisingly useful feature that shows alternate interpretations when a sentence has multiple meanings.
[00:09:44] Instead of forcing users to guess which version the machine chose, Clarify lets them choose the intent up front.
[00:09:51] It's simple, but in business and legal context it's the kind of feature that saves serious time and money.
[00:09:57] It's a clear nod to tier 3 precision and is especially valuable in legal, business and technical domains.
[00:10:04] And finally, DeepL partnered with AI avatar video startup Synthesia to power video translation Tier one so you can now generate multilingual AI narrated videos with natural translations baked in. Deeple isn't chasing everything it never did. It's strategically picking pain points, hiring expert human linguists to help, and solving problems with just enough AI to make things better. Not bloated.
[00:10:30] Unbabel's wooden strengths Tier 1 Tier 2 Unbabel isn't just building another AI translation platform, it's building a language operations Langups layer focusing on how translation fits into global operations.
[00:10:47] At the core of Unbabel's Langups platform is Torulm, its multilingual model fine tuned for real world tasks like source correction, entity handling and postediting that's trusted by brands like Panasonic, Adidas and ebay.
[00:11:01] Torum uses retrieval augmented generation to stay adaptive and context awareness.
[00:11:07] Similarly, Comet Kiwi, its quality estimation model flags weak translations before they reach a human.
[00:11:14] Together they power Widden, Unbabel's decision engine that routes content in real time, skipping human review when confidence is high. Referencing that tier one pricing, Widn I recently outperformed GPT, DeepL and Google across 8 out of 11 language pairs and WMD benchmarks.
[00:11:32] Unbabel's LangUp's platform blends advanced AI with human editors for fast, efficient, high quality translations that get smarter over time.
[00:11:41] Unbabel integrates seamlessly in any channel so agents can deliver consistent multilingual support from within their existing workflows mimic AGT Strengths Tier 2 Tier 3 mmic Adaptive generative translation AGT approaches translation automation by blending AI with the structured logic of localization.
[00:12:05] It was the first production ready few shot translator for the industry, built to perform domain specific translation using your existing language resources without LLM retraining or fine tuning. AGT takes the source segment, pulls in context from your TMS term bases and livedocs corpus and sends it all to the LLM in a single optimized prompt.
[00:12:28] The LLM, currently Azure OpenAI, generates the translation based on those trusted assets and the output is customized to the project without any prep work. This is practically retrieval augmented generation rag for localization according to Bolsh's Kiss Memic co founder. But with advanced tag handling, no model training and the ability to adapt low fuzzy matches, it automates what translators normally have to adjust manually.
[00:12:55] With the right expert at the helm, MEMIC AGT can support the rigor of Tier 3 technical work including legal, scientific and patent level content where terminology control, domain precision and translator oversight are non negotiable.
[00:13:09] It leverages your existing resources to deliver smarter outputs faster without compromising on quality.
[00:13:16] SmartCat strengths Tier 1 Tier 2 Tier 3 SmartCat is one of those platforms no one in the language industry talks about enough and yet it's been one of our favorites since its launch.
[00:13:29] Most of the updates we hear don't come from traditional language industry channels, but from TouchCrunch. For example, SmartCat just raised $43M in see funding or from one of the original team members directly.
[00:13:41] The clean, lightweight AI powered localization platform has quietly captured 20% of the Fortune 500, including names like Volvo, Peloton, LG and Thermo Fisher.
[00:13:54] SmartCat excellently supports multimedia with video, subtitling etc directly in the interface, has robust ready to go integrations and features website localization right inside the platform.
[00:14:07] But its product feature launch this year deserves more attention.
[00:14:12] Unlike traditional optical character recognition translation which just pulls the text from an image and leaves you with a desktop publishing DTP nightmare, SmartCat's AI image translator regenerates and builds the image back into the target language layout intact.
[00:14:27] It generates translated visuals that you can use immediately, which is a massive leap forward for anyone localizing screenshots and ads or training visuals. We haven't seen a tool that handles AI image translation and DTP as well as SmartCat does.
[00:14:42] Toff Strengths Tier 1 basic translation is no longer treated as a premium add on. It's expected to be baked into every interface and platform.
[00:14:53] Toff translation as a feature is the new baseline.
[00:14:57] Platforms like Meta, YouTube, TikTok and Hagen are leading the charge embedding AI driven language tools directly into creator workflow.
[00:15:06] In 2025, TikTok launched Symphony, which detects the original language in a video, transcribes it, translates it, and dubs it into new languages.
[00:15:16] This allows creators and brands to release multilingual content at scale without traditional post production bottlenecks.
[00:15:23] Pagan, a rising favorite among indie creators and enterprise teens alike, introduced real time video translation with voice cloning and facial synchronization.
[00:15:32] It replicates a speaker's voice, tone and expressions in over 175 languages, letting creators localize content without reshooting. YouTube and Meta followed suit with built in dubbing features, captioning and automatic translation tools that support both live and uploaded content.
[00:15:51] Instagram now automatically translates comments and stories.
[00:15:54] These tools are not side features and toys that we can ignore anymore. They are the primary way global audiences engage with localized media.
[00:16:02] As far as we're aware, no major localization company except DeepL's partnership with Synthesia is coming close to touching this content.
[00:16:10] We're calling this Tier one, but honestly it's more like Tier zero non linguistic validated output because somehow this is a largely untapped area of potential industry profits.
[00:16:22] Blackbird IO EPOS Strengths Support for All Tiers Blackbird IO is the integration layer for language operations that makes complex localization systems work together.
[00:16:35] At its core, it's an integration friendly EPOS integration platform as a service architecture.
[00:16:41] In plain terms, it's a cloud based system that connects different software tools and automates how data and tasks move between them without custom code. Blackbird IO connects tools across the content stack, ensures interoperability and embeds AI directly into workflows. It supports standards like KRIFT 2.2 and TBX, preserving context, terminology and style guides through every layer of automation so both human and machine decisions stay grounded in real, reusable assets.
[00:17:12] Blackbird likely will not change how you price your work, but it will affect how easily you work.
[00:17:18] What it does is enable workflows that can support Tier 1 automation, Tier 2 creativity, or Tier 3 precision depending on how your tech stack is structured.
[00:17:28] Boostlingo Strengths Tier 1 Tier 2 Tier 3 One company that became hard to ignore in the past year is boostlingo.
[00:17:38] Originally best known for its interpreter, management and scheduling tools, BoostLingo has long played a central role in remote interpreting infrastructure, especially for agencies needing to coordinate large scale video, remote interpreting and telephonic interpreting operations.
[00:17:54] While that foundation hasn't changed, its positioning has.
[00:17:57] Boostlingo is now a leader in AI powered interpreting, delivering two different live outputs with real time audio and captions across more than 100 languages. Integrating directly within Zoom teams and browser based sessions According to co founder Dieter Runge, an important mission is providing AI for better mobile language access.
[00:18:19] BoostLingo's fully automated AI output tier one includes real time translated audio, live captions, glossary integration, transcription and post session meeting summaries, all delivered instantly on demand with no humans involved. It's a clear fit for general sessions or volume heavy scenarios in which users simply need consistent, straightforward language support.
[00:18:42] It's ideal when affordability matters or when interpreting is needed in contexts that have historically been inaccessible due to budget limitations.
[00:18:50] For situations that require greater depth, nuance or legal and cultural precision, Boostlingo integrates a human layer, Tier 2 and Tier 3.
[00:19:00] These sessions still benefit from AI tools such as captions, glossary support and meeting documentation, but the interpretation is led by professional linguists.
[00:19:10] This approach is suited for settings like public hearings, courtrooms, multilingual conferences, or any environment where meaning, tone and context carry higher stakes.
[00:19:21] Closing the industry is beginning to move away from treating language services as a flat, fixed cost offering.
[00:19:28] Instead, all are shifting toward pricing models that reflect the actual nature of the output, the level of human involvement and the expectations of the setting. We see this in various forms. Boostlingo's tiered AI interpreting model model fronts RA AI output with no human intervention, and the high precision workflows supported by tools like Trados and Memic agt.
[00:19:51] Each of these reflects a broader change, one that recognizes that all language needs are not created equal, do not require the same investment, and should not be priced or delivered the same way.
[00:20:02] Our tiered approach to classifying output won't solve all the conversations about pricing, but it gives us permission to stop treating every language request the same way.
[00:20:12] This article was written by Veronica Hyluck, co CEO of Metalinguist and award winning AI product innovator and host of the AI Almanac vlog. With 10 years of experience working with Fortune 500 companies, the US government and startups, she has led many high impact projects and loves to build things that solve problems and Bridget Hylich, an international speaker, author and private and public sector consultant on language tech and dea. Currently focused on connecting language and tech industry stakeholders in pursuit of better outcomes, she is an industry strategist, tech enthusiast, peacemaker and pragmatist.
[00:20:51] Originally published in Multilingual Magazine issue 239 May 2025.
