Changing The Narrative On Colombia

November 11, 2026 • 00:42:29
Changing The Narrative On Colombia
Localization Today
Changing The Narrative On Colombia

Nov 11 2026 | 00:42:29

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Hosted By

Eddie Arrieta

Show Notes

Latin America is often viewed merely as a passive talent pool for the global language industry. According to Carol Velandia and Indy Vega of the Juntos Association, it is time for the region to step into its role as an active driver of global innovation. In this episode they discuss the mission behind Juntos and preview the upcoming Vamos Juntos 2027 conference in Medellin, Colombia.

Explore how LSPs of all sizes can leverage strategic partnerships to rapidly scale their service offerings (like OPI and sign language), why Colombia is emerging as a powerhouse for business process operations, and how the association is actively reshaping the global perception of Latin American expertise.

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Episode Transcript

[00:00:03] Speaker A: Hello. Welcome to Localization Today, where we explore how language, technology and community converge to unlock ideas for everyone everywhere. I'm Eddie Arrieta, CEO here at Multilingual Media, and today we're going to talk about latam. When we talk about the global language industry, Latin America and the Caribbean are often discussed in terms of language talent or growing markets. And that's part of the thinking behind Juntos, an association created to connect language professionals, companies, institutions and communities across Latin America and the Caribbean. In 2027, that conversation will arrive in Colombia as the fifth annual Vamos Juntos conference heads to Medellin. Joining us today are Carl Belandia Parado and Indy Vega. Carol is the founder and CEO of Equal Access Language Services and a member Puntos Association Board of Directors. And Indy is the founder, president and CEO of CCI Group, Cattle. Indy, welcome to Localization Today. [00:01:22] Speaker B: Well, thank you so much for inviting us. I have to tell you, I love the background music that you use to start, but we should, considering that we're talking about Vamos Juntos in Beijing, we should have some, I don't know, some porro, some ballenatos, some salsa. [00:01:38] Speaker A: I like it, [00:01:41] Speaker B: but everything is going great. Looking forward to this conversation with you. [00:01:45] Speaker A: Awesome. [00:01:45] Speaker C: Well, I am in Spain right now and the company is doing well actually in 2026, and I hope it's going to be better in 2027. Of course, I experienced the heat of AI and we had to transform a few things and think about it in a different way. And yeah, I'm very much looking forward to connecting with more people in Juntos 2027. [00:02:14] Speaker A: That is wonderful. And of course, we've had different conversations here about Juntos. We'd have Charles in the past, other members of the PASS board here in Localization today, but some might not know what we're talking about when we say Juntos. What can you tell us about Vamos Juntos? What can you tell us about Juntos? The history? What's worth mentioning today? [00:02:38] Speaker C: Carol, Indy, I can start in the V1. Specifically, Vamos Juntos 2027 in Medellin is a conference that gives the opportunity to not only language professionals or people in the language industry industry to come and be in a community where we will share not only information, but also important connections. Because I think that one key aspect of Latin America is that it has all this expertise, but it doesn't have as much influence as other regions. So through Juntos, we're trying to consolidate all this expertise and to the world and really create that sense of Community among ourselves, but also inviting others to see how much talent there is in Latin America and how they can use this talent and how we can cooperate. Of course. [00:03:36] Speaker B: Cooperate, yeah. And for me, I think that, well, as you know, all the really big associations are either in the United States or in Europe. So definitely Latin America and the Caribbean needed some representation. And I think that's what we are accomplishing with this association. And so far, I mean, the next conference, which is in 2027, is going to be our fifth annual conference. And the previous conferences have done a fantastic job in showing not only the presence that we have as an industry in Latin America and the Caribbe, but also how strong we are developing and we are progressing in those areas as well. And the world needed to see this. [00:04:31] Speaker C: Yeah. And I would add to what Indy just said, that we want to shape the conversations around the global changes that are happening. I think that the perception needs to. To change to Latin America being a more active agent in the development of the conversation itself. [00:04:54] Speaker A: And I think we were mentioning backstage when we were discussing. It is my experience in Latin America that I've met companies that don't know there is such a thing as the language industry. Right. Just similar to how you have restaurant owners that don't know that there is an association of restaurants around the world, which you get together, you converge, you learn from one another, you support one another. You realize that the market is much bigger than what you can actually serve and that everyone needs to do their part to make sure that you move forward. You talked a little bit about representation and Carol, we know that you talked a lot about access. And when you're not even aware that an industry exists, how do you tackle the hardest issues? Right. Which required a cross institutional awareness. You require the public sector, the private sector and academy to come together to do different things. If you are not aware of your own existence as an industry, it's very difficult to do these things. So of course there was a void in the industry, in the ecosystem. What do you think or what gaps do you think that the JUNTOS is fulfilling? Yes, there is an event that it's one thing, there are some actions that are taken. Is there anything else that you can think of that JUNTOS helps feel within the current ecosystem in Latin America and the Caribbean? [00:06:27] Speaker B: Carol, if I may, on this one, I think of the fact, just like the name of the association says, is that we are Juntos. We're together. Not to feel isolated and to know that there are other companies around the world that believe in the spirit of competition, more than competition, the competition. And that's what Juntos brings, and that's why I love this association, is because we have seen that there is, let's say, a lack, for not having a better word at this time, of the knowledge of the industry as a whole, like you just mentioned, Eddie, that some people weren't even aware of it. And now when we bring Juntos is to say not only that there are all these companies around the world, but we have knowledge that we want to share with companies in Latin America and the Caribbean to help the profession as a whole, the industry as a whole, to continue growing and continue improving. So I think that's what we also are bringing. [00:07:43] Speaker C: Yeah. And I would only add that Juntos role is also sort of putting the spotlight in things that we need to underscore about things outside of the industry. As you said, Eddie, so many people don't even know that our industry exists yet. They may use it or benefit from it without even knowing. Right. So if we. If we put the spotlight, let's say, in a country like Colombia and a city like Medellin, where we can recognize that there are technological advances, that they are really trying to underscore the professional services industry, the advances in technology and other aspects of globalization, and we kind of combine all these different knowledge and different expertise, and we throw in the fact that they can only explode and expand through the magic of communication and multilingualism and translation and interpretation. So our industry is that kind of, like, key to making all of these different industries globalize and expand, because we need the language to do that. So Juntos is bringing that spotlight to Latin America. I mean, it's not that we don't. We do the same in other countries, of course, but it's bringing that spotlight. And that's why I like, in particular, Colombia that is bringing so many opportunities right now. There is an emphasis from the country like pro. Colombia is trying to push all this knowledge, expertise, all the different industries that Colombia is developing to the world. And Juntos is a perfect place to connect these dots and create these relationships. [00:09:32] Speaker B: And also something else that's really cool about Juntos is that all the members of the board are from different parts of Latin America as well. So, you know, we have. Well, Carol and I are from Colombia, but we have David, who's from Peru. We have Saul, that's from Mexico. We have Maria Jose and Charles are located in Argentina. Lisandro is from Brazil, right? [00:10:03] Speaker C: Yes. [00:10:04] Speaker B: So all of this. [00:10:06] Speaker C: And Roslyn is from Puerto Rico. [00:10:09] Speaker B: That's right. So we have all these different members from these different parts of the world that bring a really rich perspective in how to do business in Latin America. Because if you do business in the United States, let's face it, you do it in New York pretty much the same as you do it in Florida. But when you go to Latin America, dealing with Colombians is very different than dealing with people from Mexico. So for companies that are trying to expand to Latin America, this brings a very rich cultural knowledge that definitely is needed for those companies that want to expand. [00:10:55] Speaker A: Well, thank you very much for sharing that. You both. Of course, this time around we're going to be in Medellin, but we'll talk about that in a little bit. Fortunately for Juntos and for Latin America and the Caribbean, we have companies that have learned about Juntos and have joined Juntos in the past few years, including your companies. Right. So you are new members of Juntos, you're also board members. What can you tell us a little bit about the composition of the association? What type of companies do you have there? Because I know, you know, I know Saul, which focus Directum, which focuses more on, you know, the legal sector. And then you have back office with Charles and tbo and then you have bilingual who does, you know, over the phone services, and then language access from your end and your services. But it'd be really interesting to know which types of companies you work with in Vamos Juntos. [00:11:53] Speaker C: Of course, our industry, our association is very varied. It welcomes everyone who has a language services company, but also professional services company that connect companies like project management companies that will connect to language services companies. Language access, of course. And this was one of the reasons why I joined because it was expansive in this way. Right. It understood the purpose and the meaning behind language access and the role of the language service industry. Language services industry in language access. So I would say that's what we have right now. Do you have anything to add, Indy? [00:12:38] Speaker B: We have companies that are of all sizes, from two person operation to very large companies around the world. And why is this important? Because for people that want to grow and have partnerships, you know that that can turn into large opportunities. This is a perfect space to do that and we are going to have a specific workshop on that because this is an opportunity not just to, of course, go and see a beautiful country. And I'm sure that we're going to talk about that in a little bit and learn about the wonderful culture in Colombia, but it's also an opportunity to develop partnerships it's not just passing your business cards and say, hey, just throw me, you know, some assignments when you can cover. No, it's not just about that. It's about, hey, I am a small player, but I want to grow bigger, and you are a much bigger player, but maybe we can team up for. For opportunities that I couldn't access by myself or you couldn't access by yourself. And that's what I really think, that that's one of the. The huge benefits of this association and these events is to go and look for those partnerships. [00:14:10] Speaker C: And that's something very important, which is the talks that we're going to have because, well, we focus on excellence and we try to select those talks that are going to be more relevant for people to develop their business, to grow in the profession, to underscore their values, to become more globalized, to update themselves in what's happening with AI, etc. Etc. So we're really trying to benefit companies of all sizes by way of selecting these topics and this expertise from all over the world. [00:14:53] Speaker A: And I'd say that it's probably something that those of us who are looking from the observer side, right, we are partners. We have been partners from day one for the Hunters Association. Then you see the evolution and the companies that attended for the first time, many are so proud to come back year after year. It was first Sao Paulo, then Lima, then Mexico City, then Buenos Aires, and now Medellin. So why Colombia? Why Medellin this time? And what can we expect that's different from Argentina? [00:15:27] Speaker C: Wow. Well, why Colombia? I would say some of the reasons I already mentioned. Colombia is making a big effort through Pro Colombia into really making the country more international. And we plan to invite people that are part of this effort, of course, because Colombia has. Is becoming recognized in it, in business processes. What is it? Bpo, business processes, operations, and other things that link one way or another with our industry. And Medellin in particular is like the place for that. That's from the perspective of the industry, but also, I mean, Colombia is one of the most beautiful countries you will ever visit. We have wonderful food and just like many countries, but you will experience a place with the eternal spring. That's something that we need to say. Very multicultural. Medellin is a very special city within the country with a lot of. With a rich history in many directions, I would say so. And we are also professionals in having fun, aren't we? So we should also underscore that we are going to have events that are going to really help People enjoy themselves while they're in Colombia. That's part of it. [00:16:56] Speaker B: Well, I don't know how much I can add to what Carol said. I mean, for. I think that at the moment of choosing Colombia, not just because it's a super fun place, and I think we needed some more salsa dancing in our, in our events. I don't know if that was one of the reasons. But also we were able to mention big names, big companies in other places in Latin America, big LSPs. Right. For example, you talk about Peru and you think about bilingual, you know. But when you think about Colombia, like, which are the big players in Colombia, it is impossible that there is not large LSPs in Colombia. [00:17:47] Speaker A: It's impossible. You're right. [00:17:49] Speaker B: Yeah, right. So we said, okay, there's. But when you start asking to different LSPs from around the world, some of the best linguists are found in Colombia. So why is it that we are sending all the work there, but we cannot find a large lsp? So this is also our way to supporting those companies that are over there and to show them that there is a space, there is a safe space for them to learn and to grow. And that's how we want Juntos to be seen. Now, why specifically Medellin and not Bogota? That's a question that I receive a lot. It's like, well, Bogota is the capital. Why aren't we having this event in Bogota or in Cartagena, which people see all the beautiful pictures and the fun parties in Cartagena? Why not Cartagena? Why Medellin? And we really did a deep dive into the five major cities in Colombia. And we found that not only because of the weather, but also because of transportation, because of the quality of the airport, because of security. Even though Medellin used to have such a, such a bad reputation, things have changed a lot in terms of security in Medellin and is very open to foreign tourism. It's very safe nowadays. And that's another reason why we chose Medellin. So don't get me started on all the fun activities in Medellin, because you will need a two hour special for that. But that's the reason why we chose Medellin. [00:19:38] Speaker C: And you also asked what would be different in Buenos Aires. And I think we have to remark that the conference in Buenos Aires was an astounding success and it bring us all that momentum that we can perhaps take advantage of in Colombia. So it's like a continuation of that momentum. We really, it was very successful in, in, in many senses. But one was that we created a lot of new. New friendships, new partnerships, new connections. And I think in that is going to carry forward that momentum. And I also need to correct something on the record. I said BPO is business process outsourcing. I said it wrong. So please forgive me. [00:20:20] Speaker A: Thank you. Thank you for correcting the record. That's really important. [00:20:23] Speaker C: I'm such an idiot. [00:20:26] Speaker A: As we should all. But you know, as you were mentioning, Indy, a big part in its awareness is awareness within a huge country that perhaps can bring in together a lot of LSPs that don't even know that the industry exists again to start collaborating and creating value together. And of course, perhaps connections with the public sector in Colombia, which, like you were mentioning, Carol, is looking outwards significantly, that requires LSP sophisticated services to be done right. Not just to be done, but to be done right. So it's a very important point. After these events happen and after Colombia happens in the Carol, what. What does Juntos do to make sure that the conversation continues, that whatever actions that were decided upon take place, that things start happening after the event? [00:21:23] Speaker B: One thing that I would like to say is that. And this connects to your previous question about what's different with the conference that we had in Argentina this year is that we really listen to our members because we want to make sure that this association is not not just driven by the ideas of the board, but also by the voices of the members of the association. So we had a survey right after the conference in Argentina, which we thank everyone that participated because it helped us a lot to shape this conference in Colombia. Yeah, it's a completely different country. But we wanted to make sure that we listened to our members and what they said. Yes, we like about Argentina and you know that you guys did it this way. We would like to see these changes and we really took advantage of that and that helped us shape the course of this conference. So we try to continue that conversation and we continue with our webinars, which are incredibly successful. I'm always amazed by how many participate, how many people join and participate on those webinars. And that's how not only we continue the conversation, but we help those members to stay connected. [00:22:54] Speaker C: Yeah, I think that also what comes after Juntos are all those relationships. Yes, that and those learnings, that learning opportunities that you had during the conference. So to give you an example, I met this company in Argentina that. That specializes in indigenous languages from Latin America. And imagine how valuable that is when we learn every day about all these languages that are part of the US now and that are lacking interpretation services. Right? And perhaps you can't find a company in the US that's going to satisfy that need, but you might find it in Argentina. So all of these connections that develop during the conference carry forward. And yes, the webinars are also a good way to stay in touch and stay connected. [00:23:47] Speaker A: And I love something that you put a light on in this conversation, which is globalization. And a lot of the conversations we have on the conferences at our industries related to language, technology, and basically talent allocation, but very little conversation about globalization, which is like, why are we even wondering why to do language, why are we even creating these technologies? Is to reach global market, is to take our services and products internationally. So for both of you, Juntos is doing something in Latin America that's very important. Now we're going to bring it to Colombia. Hopefully we'll bring many Colombian companies, hopefully also Colombians that provide services to the LSPs around Latin America. That would be amazing. But for the next five to 10 years, what do you think is going to be the effect that Juntos is going to have? What's language going to look like? And why should we even be talking about globalization? Because others would say, well, AI is going to do everything, so why even bother coming together and talking about all these things? We should just give up. What say you people from Juntos? [00:25:02] Speaker C: Well, I would like to say that even though we recognize that of course Latin America is a market, I want us to also perceive it as a place for talent, for a place that creates, that innovates, and that becomes part of the conversation, not in a passive way. And something that you said about globalization, I also want to emphasize the need for precisely bringing those voices that we don't hear so frequently. So I think that will continue to be part of what HONDUS does for the next five or ten years to understand who are we benefiting with this technology. And that's actually one of my individual concerns is like, okay, great, we're doing all this. Whose life is being improved, right? Not only, oh, we have all this technology, okay, but is this technology making access more possible, language access more possible to more people? Like, for example, I love technology because it helps companies, any kind of company, bring their content to millions more people or hundreds of thousands of more people, right? Or the local people that never, that can never attend those conferences because there are no interpreters, for example. So I like that about. I would like that we continue to go in that direction, underscoring the voices that we don't hear frequently. [00:26:37] Speaker B: I think that the difference that you have with juntos and other associations is that we truly try to bring the cultural aspect and give it a really high importance in our events. The fact that we are switching to different parts of Latin America shows that. I mean, I couldn't be at the conference in Mexico, for example, the Vamos Juntos, I think it was the third one. And I heard that they had beautiful mariachis, and some people had never even seen mariachis in person. It's only what they saw on tv, you know. So one of our goals with this conference in Medellin is at the end of the conference, we want people to leave confidently talking about Colombia, confidently saying, we learn this, we learned this not only about how the industry is developing in this country, but also the cultural aspect. You know, the music, the food, the people. Colombia is going through a big change nowadays with a brand new president and not to get political, but a lot of changes are happening and are changes that are impacting the world. We just suffer a really big natural catastrophe. How is that shaping the economy? And is that bringing opportunities to other companies to the country? And we want to have those conversations. We want to create spaces like that in which people can say, a lot of LSPs, not just provide language services, they also bring technology solutions. Can we be that door for people to cross and to say, you know, I never thought that doing business in Colombia was going to be that easy. It's not that easy, by the way, but at least that they can still, they can start seeing Colombia and Latin America and the Caribbean as a whole as an opportunity to do business. It's not. The opportunities are not just in the United States, they're not just in Europe. Latin America is growing fast when it comes to our industry and is growing strong. And. And we want people to. To live with that sentiment at the end of the conference. [00:29:11] Speaker A: Very nice. And of course, what cultural elements of Medellin are you already considering of bringing into the conversation? Because Colombia is a very big country, as we all know. And of course, it's very different to be in the Caribbean side of Colombia versus the south versus the Pacific versus, you know, the Amazon, all these regions. And I know it's going to be very difficult. I mean, you're already Medellin, so there's going to be a prevalence of the, you know, the coffee culture, the Paisa culture. I understand that. So what can we expect as an attendee? Those are going to be there in terms of food, in terms of extracurricular Activities, if we might say, okay, so [00:29:54] Speaker B: for me, one of the very first things that I want people to learn is, is that for a lot of Colombians, is very offensive to talk about Pablo Escobar as the first point of reference of Medellin. And it's sad, but I go to a lot of events with the federal government here in the United States. I say, I'm from Colombia, and they think it's a joke to talk about Pablo Escoar and the connection between, you know, the drug cartels and Colombia. That is the number one thing that I want people to remember. Don't say that to a Colombian. That is a painful part of our history. And every time that people say something like that, I'm like, okay, you. Obviously, there are times that I really have to. I feel like I'm at some type of war, that I have to close my mouth and say, do not. Please do not scream. Because I want to. To say to people, you obviously, having heard of all the innovation that we have in every aspect in every industry, in medicine, in technology, you name it, Colombia is a really big player. So that's one of the things that I want people to remember, is that there are so many other things that we are known for, and that's something that children even mentioned. [00:31:27] Speaker C: I think. Of course, I'm sure we're going to keep it a little bit of a surprise what we're gonna do in Colombia, but we are planning on having some of the happy dancing events, of course, but we will disclose exactly what we are gonna have when, as the moment approaches, of course, the food. And I think that what I would say about what in this comment, about. In this. Comments about the Pablo Goar and all that, I really want people to understand that we are such a resilient country that despite all of the things that we have gone through, and this is how I approach usually, that kind of, like, unfortunate comment is that, look at the resilience of that country. We survived 30 years of that. We survived 60 years of a civil war. And not only we survived, but we came ahead. And Medellin is certainly one good example of that. So I think it's a good opportunity to turn that vision around and see what the country has become despite of all that. Right. And I also have to say that the food. The more I travel the world, the more I like Colombian food for its richness and variety. I really hope people get to enjoy that during our conference, because it's pretty unique and it's different. Right. It might not be the Best in absolute terms for some people. But it's unique and it's something that you should try to enrich your own cultural world. So Colombia is very rich and there is so much we can do in three days. So we hope that people notice the wonderful weather that Medellin is famous for, as well as the food and the party. I have to say, the party. The party is important. The dancing is important. [00:33:30] Speaker B: Yeah. Let me jump in here and say that Carol doesn't want to talk about it, but I can talk about it. We are going to party, doing a lot of dancing and a lot of partying, because Colombia, there's a lot of that. Eddie, come on, you know this. [00:33:44] Speaker C: I just don't want to say the event because I want to keep it as a surprise. [00:33:48] Speaker A: But of course, partying well, I say even for those that are going to attend. I live in Medellin for 10 years, and Camila, our producer as well, lived there for a long time. One of the things that I have to say is it's like every major city, right? And depending on what you like, you can find. I remember when I went to Buenos Aires, I went to amazing bookstores, amazing libraries, amazing parks, great cafes, and I got my feel of art in Argentina. And that's definitely something you can do in Medellin. You have the original Plaza Botero in there. You're gonna see the most prominent sculpture of Colombia for free. Then you can go to any of the museums in Medellin, which are amazing and great. And yes, one of the things that I love particularly, especially when I travel to big cities, is live music. I went to New Orleans, like about six weeks ago, four weeks ago. And live music there is amazing. When you go to Medellin, you can find places where you can play Cuban music, where there is salsa. Like you're all mentioning Bayernato, originally from Colombia, many live music places, and I think that's part of the great experience. We did see some of that tango dancing in Buenos Aires. So I assume at least there is going to be a couple dancing some salsa or something in Medellin. [00:35:20] Speaker C: It's going to be a surprise, though. And Eddie, I love how much you know Medellin. I have to admit I haven't been in Medellin for quite some years. So I. I am looking forward to what you're describing. [00:35:33] Speaker A: Yes, it's been. It's probably gonna have. Has evolved in the last six years because I moved out of Medellin after Covid, but great city, great city, great weather, lots. [00:35:44] Speaker B: You know, one Thing that I would love to do and, and I will advise to anyone listening to this podcast to add a few days either at the front or at the end of the conference to stay and really enjoy managing and all its surroundings. One thing that I'm going to be there for at least 10 days, so feel free to contact me. And one thing that I do want to do is I want to take some people to a local supermarket, just a local produce, because all the vegetables and all the fruits that you see in Colombia, you don't see them anywhere else. I'm going to make sure that our members can try, can try some lulo. How do you even say lulo in English? Do you guys know Lulo Lulu? [00:36:40] Speaker A: It must have. [00:36:41] Speaker B: You know, passion fruit is a little bit more popular in some countries, but some people here in the US have never tried it. [00:36:48] Speaker C: I don't think you can find granadilla anywhere in the world. [00:36:53] Speaker B: Imagine that we're able, you know, we need to talk about, with the, with the poor, about this cattle to have maybe like a platter of just different types of fruit and one day talking about the fruits of Colombia. I think that will be a super rich experience. We should do something like that, which we could also do with aguardiente. Let me take care of that one. Let me take care of that. [00:37:18] Speaker C: I must say that many of those events that we will be looking forward to are sponsored by companies, right? And so of course there is an open invitation for all the language services companies to sponsor any kind of event and sponsor the conference. I think it's a good opportunity to get your name out there as a company and support the effort of bringing this community together. So if you're planning on attending the conference and want to have more prominent role, then sponsor one event like a coffee tasting or some of the ones that are listed in our website orientation [00:38:06] Speaker A: or an aguardiente tasting with Carl. [00:38:09] Speaker C: An aguardiente tasting? [00:38:11] Speaker A: Yes. Some book tasting that could also. They're amazing writers from Medellin. Many, many, many artists also in the city. So I will get my feel as well. For sure. Of course. Before we go, many already have signed up for Vamos Juntos. We'll definitely be there. So before we go, any messages for our amazing audience? Messages for anyone considering already strongly considering to attend the conference and the people we're going to convince to go with us? [00:38:44] Speaker C: Well, I would just say come to benign. You will have great conversations, great connections, an experience that's going to be indelible in your brain and soul. We Hope you're going to learn from people that are top at their careers and at their topics, like Eddie, like Indy. And take some time to invest in yourself as a company member of your own company or even as an interpreter who is a solopreneur, translator who is a solopreneur. And take some time for you and also some time off along the way to experience Colombia for a few days after or before the conference. That's what I would say. [00:39:34] Speaker B: I will go back to partnerships. Seriously. Just because your company doesn't offer, I don't know, opi, that doesn't mean that you cannot offer it through a partner. You can offer over the phone interpretation. Just because your company doesn't offer sign language doesn't mean that your company cannot offer it through a partner. But how can you evaluate with partnerships if you don't take the time to meet with them, to have conversations with them? And this is a perfect environment for that. So not only you're going to leave with great partnerships, but you're also going to be a member of an association that is growing and that your voice is heard because we, this is, like I said, an association that is, that is thought of for the members and by the members. So your voice, you have the chance to, to also make a difference in an association just by being part of it. So this is definitely a space that the Latin America and the Caribbean needed. And if you are considering expanding, perfect opportunity to learn how to do it. [00:40:57] Speaker A: Wonderful. I think this has been a great conversation. Vamos Juntos. Remind me, what are the dates? March. [00:41:03] Speaker C: March 12th to the 12th and 13th. [00:41:07] Speaker A: 12th and 13, 2027. [00:41:11] Speaker B: For some of us it's going to be like March 1st to March 20th. [00:41:17] Speaker C: Yeah, but it's 12 and 13. [00:41:20] Speaker B: 12 and 13. [00:41:21] Speaker A: All right, all right, all right, all right, all right. Keep us updated on the program. I think that's what's coming next. Next conversation we'll have pro is going to be about the program. The speakers that you have, you've already announced some great speakers. So we'll put the description of the Vamos Juntos registration page on the comments of this conversation. So thank you. Thank you all for, for joining us today. All right. [00:41:47] Speaker B: Thank you so much. [00:41:51] Speaker A: Carol, Indy, thank you for joining us and for giving us a deeper look at Juntos, the community you are building across Latin America and the Caribbean and what's ahead for Vamos Juntos 2027 in Medellin, Colombia, March 12 and 13. We look forward to seeing that conversation continue in Medellin. And thank you, everyone, for listening to this episode of Localization Today. Catch new episodes on Spotify, Apple Podcasts and YouTube. I'm Eddie Arrieta with Multilingual Media. Thanks for listening and we'll see you next time. Goodbye.

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