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The recent passage of House Bill 22 (HB 22) on March 1 will allow New Mexico to pinpoint weak spots in the state’s language access services, in an effort to continue improving them. The bill will go into effect beginning July 1.
A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI). Read the...
By Lucía Gutiérrez Franco and Gabriela Kouahla The authors explain why mastering glossary creation and management — as well as leveraging the right translation...
How global brands transcend cultural borders By Giovanna Patruno Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success...
