If you were to visit localization folks around Europe, what would be some of the undeniable recurring themes? With this question in mind, I set out to meet with a half a dozen industry leaders in the flesh this summer. For the past three weeks, I traveled around Europe, talking with leaders to get a better pulse on EU localization industry trends.
Manuel Herranz predicts that generative AI will make language a commodity and communication prone to automation. He argues that we must strike a balance...
By Diego Perez Video game translators were never meant to be ghostwriters. Diego Perez argues that the significant amount of uncredited work not only...
At GlobalSaké’s Q3 Interactive Virtual Event this past September, innovative localization teams from companies like BLEND and Subway — yes, the sandwich company —...