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What happens when the translation of a book comes out before the original text? That’s what happened earlier this month with Prince Harry’s memoir — albeit, inadvertently so. The Spanish translation of his book Spare went on sale nearly a week before its official release date on Jan. 10, prompting some premature media coverage of the book’s contents in the Anglosphere.
When the business, and marketing's much broader scope, begins to creep beyond just one country or language, the complexity can begin to seem overwhelming.
We delve into the growth drivers, the shift towards real-time localization, the impact of technology, and the implications of using synthetic voices for dubbing....
Eddie Arrieta sits down with Lucia Gutiérrez (a veteran localization project manager) and Gabriela Kouahla (bilingual translator and founder of Beyond Words) to unpack...
