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When COVID arrived, or more exactly when Zoom arrived shortly afterwards and we all invited the world on a video tour of selected parts of our homes, we all faced interesting design/disclosure questions. What did we want the world to see, and not to see?
User feedback — direct information from those who use your product — is both the most important aspect of any good methodology and also...
By Sara Palmer The author presents her research on service diversification in the marketing translation sector and proposes a new differentiation model based on...
By Kajetan Malinowski Content marketers are asking themselves: should they continue to create content in one language and then localize it for many markets,...
