Localization can be a complicated process. There are no shortage of factors to consider when bringing content to a new market. But what are some of the main pitfalls to avoid with your latest localization project? Nataly Kelly, Vice President of Localization at Hubspot, shares her top-five mistakes that can derail a localization project.
As businesses become more globally aware, the world of transcreation continues to blossom. So, what should go in an ideal transcreation brief? Here are...
Interview by Cameron Rasmusson Francesca Di Marco, Head of Internationalization at Pinterest, discusses her journey into the field of internationalization, which was influenced by...
In a press conference given by Ukrainian President Volodymyr Zelensky today, the Ukrainian-German interpreter couldn’t help but break into tears on live TV at...