Episode Transcript
[00:00:02] Speaker A: In this episode, Dieter J. Runge,Stephane Huyghe, Jan Hinrichs, and Eddie Arrieta come together to talk about podcast creation. From concept to community. Drawing from their own journeys, they share their perspectives on what it takes to launch, sustain and grow a podcast within the language industry and beyond.
Enjoy.
[00:00:27] Speaker B: And he had all these props from all these classic horror movies prominently displayed in his house. And I would always, I was like, what? You know, wow, that's like the original, like, whatever mask from this movie. So, yeah, it was super cool. But it's also very odd. Odd to walk through a house where the decor is very horror themed.
[00:00:50] Speaker C: The thing about living in San Francisco, I don't know how it is right now, but back in the day when I lived there in the 90s, yeah, the cool thing is that you would run into people, right?
[00:00:59] Speaker B: Yeah.
[00:00:59] Speaker C: So you run into Sean Penn or you run into Tom Waits. One day I open up the door and boom, there's Tom Waits. You know, people that you'd be listening to Music wise for 10, 15 years, all of a sudden they're across from you in the street and it's just.
[00:01:16] Speaker B: And you know, they were mostly very like, disarmed too, because it's San Francisco. It's not like la where people are a little more, you know, trying to get close. Like.
[00:01:27] Speaker C: Yeah.
[00:01:28] Speaker B: It's more like, hey, what's up? What's up? Keanu Reeves? You know, you know, that's kind of the vibe in San Francisco. People let you sort of go on about your life, but you know, they're definitely friendly. The cool thing about the 90s, and I don't know, you were there in 93, is that. Sorry, I've totally hogged the mic here.
[00:01:44] Speaker D: That's it. We were all there.
[00:01:47] Speaker B: We were all there. Not so young, but remember, like, when Wired magazine was coming up and like all the startups were starting to happen in the Bay Area area, and you would go, because. And you lived in a loft in the city and stuff, you'd go to loft parties and some of these folks that, you know, were pioneers, like innovators would just be there. Survival research labs, SRL would have throw these like bizarre parties with giant Tesla coils in, in, in these houses and stuff. And you'd go in and it'd be like Jerome Lanier, the, the, the basically the, the Godfather of VR would be sitting around, you know, just hanging out and, and it was such an amazing a time that you wouldn't like, it's just a moment, like, it's just a moment in time where San Francisco Bay Area was just exploding. And I think I would contribute that a lot to my motivation to start a software company, to be honest, because when you're around that energy, you go like, well, why? Why not me too, right? And. And I really, I don't think if I hadn't landed in sf.
It's a really big part of my DNA, I think. I think it really is. And it is for you as well.
[00:02:59] Speaker C: It's actually, you know, the way I got started in localization.
It was in San Francisco as well, and it was at a company called E Translate. They later became translations.com and they're now part of Transperfect. But you know, that was in the heyday of the, of the dot com.
Every Friday we had happy hour and one service of the company would organize the drink for the happy hour on Friday. Of course, after like three months, they decided we maybe shouldn't do this because somebody might plow into a wall and there might be a liability for the company. But that was the way, you know, people would come to work on rollerblades and weird stuff like that. So that was. Those were the dot com days.
[00:03:44] Speaker B: And you never really questioned because you'd walk into parties or just events and things, you'd see something that would. You'd be like, well, that's peculiar. But then again you'd be like, eh, it's San Francisco.
[00:03:57] Speaker E: Of course, the head of the localization program in a Colombian university called Universidad de Antioquia had no idea they had a localization program. In fact, if you were to name any localization company from Colombia, I'd be surprised.
We don't know it's existing translation interpretation. Linguists in Colombia don't know the industry exists as an industry. It's almost like, you know, organisms that don't know that they exist, they're still like in the Homo sapiens in the, let's say the industry sapiens stage. We need to become industry sapiens sapiens, I guess. But I met. So I was working at a remote company called Torre. That company's focus focus on HR tech. So they help people find work. And I was doing there some product design with Camilla Savogal.
They are huge on remote work. So I started getting really interested on remote work and then I was like, you know what? I think I don't want to go back to an office. It's great to be involved locally and I'm super involved locally at my hometown. But remote work has allowed me to go back to my hometown. My wife is from my Hometown. And then I was like, you know, after Torre, I'm like, I don't think I want to go back to an office, even if it's tech in Colombia or anywhere else. Like, if any company tells me you have to go to the office, I'm like, I don't know, maybe because love traveling and I love making global connections.
And then Nimsy was looking for someone in sales, and I was like, you know what? This actually fits me. And then NIMS is like, oh, we're part of this industry called localization. I'm like, what is localization? And when it was explained, it was like, okay, kind of makes sense. And it's like, okay, we have LSPs. And then I start hearing all the acronyms. Like, now it kind of makes sense. But when we're talking about, like, it's just. It's just really weird, all the, like, the acronyms, but it just what helps us conceptualize what we're talking about. And then from Nimsy, Renato was like, well, you've been working in pr, you've been working with startups. Seems like multilingual might be a better fit for you. And I was like, you know what? I think it is a better fit for me because of what multilingual does in the industry, right? Like, it gathers knowledge and people.
[00:06:18] Speaker B: Can I say one thing about Multilingual? Actually, I've said this before in different ways, but I'm so excited that you're there and lots of folks that work at multilingual. When I started in the loke business, I started at Lionbridge, and one of the things that I always looked forward to were the copies of Multilingual that would show up in the lunchroom. And that was 2004. 2004, sorry, 2003. I believe somewhere in 2003. Four what? Nearly the beginning of when Multilingual magazine started, I think. I don't remember what year, what year you guys started, but the everyday. And now I'll tell you this straight up, because you're the CEO of Multilingual. I don't get a lot of personal mail. I don't get any mail, like, except bills mostly. The one happy piece of mail that I get, like, religiously is a copy of Multilingual magazine. And I love it. It's, like, brightens my day. So I want to give you guys major props. I love it.
[00:07:18] Speaker C: Since we're doing a commercial for Multilingual, we should continue. What do you think we're doing odes to multilingual.
[00:07:24] Speaker B: Give the love Share the love.
[00:07:25] Speaker C: So, Addie, I gotta tell you, I mean, I'm a big fan of yours, but I'm an even bigger fan of Mayur Lane. So you'll forgive me that we speak the same native language. So I shed a tear once in a while for Meyer Lane leaving multilingual. You'll forg me. But I'm very happy to see she's a bit more involved now. So, you know, hopefully we're going to see her back at gala or one of these conferences soon. And if not, Mario Lane, it's time you come and say hi again.
[00:07:57] Speaker E: And it's so funny because we sell it. We're not going to talk about localization.
We're not going to talk about. But we were talking. Dieter was saying he has the equipment that he wants now. I'm far from it. It's actually really expensive to like get, get stuff going like for. So we're in Mexico City for the ones listening. We're in Mexico City. We are here for Vamos Juntos. And then I was thinking, okay, should I bring like my microphones I have at home, the lights up, it's so big, all these cords, all this stuff. And I'm far from like what I think we should have. But Jan, you said you are really far. You don't like the sound of your voice. Why?
[00:08:39] Speaker D: So this is funny because I don't know how you started, but I started with Amazon, of course. You know, the. Okay, there was the most inexpensive light set I could buy because it was like, do I want to become a YouTuber? Is this just a crazy idea now or, you know, will this be become some serious issue? So don't invest too much. So you. I started like very with low, low budget, low budget stuff. And over time I, you know, you start investing. Investing and a new mic. And a new mic, a better camera, a better whatever. The other day I bought, you know, a new phone and I realized that the phones have so good quality. So I'm now recording all the time with my phone. And so, yeah, set up. I think this is, this is a funny thing because it's also a big headache.
We are doing podcasting ourselves, right? So most of the time we are alone, building up everything. You are the light guy, you are the sound guy. You have to control so many things and run the show and run the thing.
[00:09:55] Speaker C: So you guys, a lot of things to think of. You know what the best thing is to get the best equipment and the best setup setup without any headaches. You should have a nineteen nineteen Year old son like I do. He's interested in podcasting and YouTubers. And then he comes and gives me suggestions and says, dad, you should do this, you should do that. The most complicated thing I did in my setup was getting a neon sign. If you ever need a neon sign, I know all the companies in the world that produce them. I've talked to neon sign makers in Nigeria.
[00:10:29] Speaker B: Signal noise to your audio.
[00:10:31] Speaker C: No, it works fine actually what I would say, and this is a great tip if you're interested in. Maybe you've seen my crowd and sign on my podcast. It really is sensational for what I paid for it. It was 500 bucks or something.
[00:10:46] Speaker D: Painted it?
[00:10:47] Speaker C: No, no, it's a light sign. It's not a painting. But the really cool thing with it actually is that it's like a U strip type of thing that you can change colors with and it's adaptable. And so apparently what I didn't know before I got into looking for neon sign is that neon signs are really tricky and finicky and they break easily, all that stuff and it's really difficult to find somebody that still makes them. So I broke my head for like three weeks calling around everywhere to try to get one made, only to find some company in New Mexico that made the signs with the, you know, whatever you call that, the neon.
It's branded. Yeah.
[00:11:32] Speaker D: Well, my God.
[00:11:34] Speaker C: So it's super cool.
[00:11:35] Speaker B: You touched on a really important point actually, which is we focus a lot of energy. I know. I obsess about audio quality every single time. Right. It's like, what, how does the mic sound? How does the mic. You know, and you have to. And you, you know, I have acquired a lot of different microphones over time and I can now sort of discern some of the differences between them. I went out and I bought an actual. So I have a lot of mixing gear for music and then I realized that it's not really purpose built and I end up buying that. A Rodecaster 2 mixing board. And that is they have all the mics modeled in there. It's a fantastic. Anybody that's doing a podcast, it's a fantastic tool to have. So. And it's under a thousand dollars by the way. Wherever you go. Going to a music store, having a teenager is great. Going to music stores, those guys will talk to you for hours. And you'll always find going to like a guitar center in the US or I'm not endorse endorsing. I don't get paid by Guitar Center. I should by the way. But I don't.
Going into your local music store, those guys, they know it all. And you'll get the best, best tips. But lighting, you ask anybody that's in the film industry. The first thing anybody that's really in the film industry will ask is not who directed it or who's produced it, but who lit that movie. Because lighting, you know, you've had remote guests on and it comes up and it's like, can't see the guest tall.
Who's talking, who's in there?
You know, always be.
[00:13:06] Speaker C: Be scared of the. Because Riverside has this glitch where when you. When you're with multiple people, you can see the. The quality of the other person is kind of low. But that's because it's beaming at the same time and it's recording at all different.
[00:13:19] Speaker B: It is a bit of a. Yeah, it's.
[00:13:20] Speaker C: It's actually really good. But you get the false impression that it's not recording well on the other side.
[00:13:26] Speaker B: It still will show you if they have insufficient lighting, though.
[00:13:30] Speaker C: And you don't want.
You want to make sure that when you stop the show, they don't cut and then it.
[00:13:37] Speaker B: Yeah. Oh, sorry.
[00:13:38] Speaker C: Oh, yeah. You want to make sure that when you stop your recording that they don't log off and you have to do all over again.
[00:13:46] Speaker B: It's happened to me twice now where it's like, hey, no, no, no. Wait, wait, wait. Stop. Stay, stay. Because it's still. Upload the content. You're right. And then you've got to do some creative editing.
[00:13:58] Speaker E: I think there's something to be said about also the quality of the content. People used to say that it was okay to have bad video quality and the audio needed to be perfect. You need to be able to hear it perfectly. I've recently realized, of course, that a lot of people realize through online articles and whatnot, that a lot of people are actually listening to podcasts on YouTube. So, like, distribution is like, key. Like, you need to be everywhere. We use. What's the name of the software we use?
[00:14:26] Speaker D: The.
[00:14:29] Speaker E: Kastos. So we use Kastos. I just. It goes everywhere. You don't have to, like, manually, like, post it everywhere. Just go. Use Kastos. And it goes everywhere. Apple, music, YouTube, everywhere. It saves you so much time. But I think no longer we can say, or can we say that bad video is okay.
[00:14:50] Speaker B: It's not.
[00:14:51] Speaker E: It's no longer okay.
[00:14:52] Speaker B: It never has been bad video. I blame the Blair Witch Project on that one, to be honest.
There was this back in the day when that movie came out, there was this trend to go back into, like, cinema verite, like, shaky camera, grainy. And it worked for that movie, right. But it then it got overused and then people use it an excuse to have, you know, crap video. It's not. There is, but there's an interesting. I have an interesting challenge totally going down a different rabbit hole here. But sometimes the. The for. For podcast, it's not so bad. But for filmic stuff, I don't like to, you know how like, TVs now are so good that it's like, it. It's almost looks like a soap opera.
Motion flow. Motion flow and clarity has made it so impossibly pristine that it loses its filmic aesthetic. And I like to shoot. I use. On my phones, I shoot. I don't know you guys do this at all, but I shoot 24 progressive because it has just. The human eye finds that the most pleasing at 30. It's. It's a lot. It's a lot hotter. And 60, you know, it looks. It's a lot hotter video. 24p looks. Looks really nice.
[00:16:14] Speaker D: This is a default. Yeah, this is our default, I think.
[00:16:17] Speaker B: Yeah.
[00:16:17] Speaker D: At Riverside.
[00:16:18] Speaker B: Yeah.
[00:16:19] Speaker D: I think software is. Is one of the things you have to. To invest early because we started with Zoom, you know, with. With my first calls were with Zoom, and when I passed on the video to, you know, a guy from upwork, he said, yeah, but, you know, where's the tracks?
Track what? I had no idea. And he said, yeah, you know, Zoom is just one single track. So you have voice and video on the same line. There's nothing you can do about it. And so, you know, investing in the right software up front.
He gave me the tip with Riverside, and then I think then Crowdin took it over. Bureauworks has now as well. Everybody is using.
[00:17:11] Speaker E: The one thing that we actually invest on is Epidemic Sound. We also use Envato for all of the support. If you're gonna do repurposing, which is getting clips out of the podcast, interviews that you have, then you need to use some supporting images. And that's kind of like what engages people. People right now. I'd say, though, that depending on your level of fame, you can get away with certain things. I follow Nicholas Thompson, the CEO of the Atlantic. He does this thing every day where he's like, what's the hottest thing in tech? Every day he gets like 500 reactions and then dozens of comments. But it's because everyone. Everyone knows him. But also he's consistent he does it every single day. And I think consistency place plays a huge role.
[00:18:02] Speaker C: I actually, I want to jump in on that particular thought because we're talking about podcasts. I have a pretty good footprint on LinkedIn too. And a lot of my stuff is short formats content. And so I think that's, that's. The requirements for that are a little bit different too. It's, it sounds even more authentic or looks more authentic if you don't make it that high tech and as polished as it is. So a lot of the LinkedIn content that I produce, I don't really, I'm not that really focused on making it look super polished because if anything that, that makes it less interesting or less authentic to post, so to speak. I mean, it's kind of the opposite from the official podcasting. If you do an official podcast, when I do my Crowden show, it's professionally produced and there's a production company that cuts it and splices it back together afterwards. So that's a little different. But short form content for LinkedIn that I just record on my iPhone. I'm not worried about it too much that it looks 100% perfect because everybody knows that I'm just making this in the garage and it's not, it's not a big deal. I'm just sharing my personal views there, so to speak.
[00:19:16] Speaker B: I would say, Stephan, first of all, you're a machine, by the way. I don't know if you're 100% human because I don't know anybody else in this industry that is so prolific online. I don't have another word for it. But no, it's awesome because you are constantly producing content and you know, for, for your own productions, for Crowdin, for the Lang Opsinsu. You know, you have a lot of things going on and I'm always remarkable remarking about, you know, every time it pings and there's staphon, I'm like, man, does this guy ever sleep? I have no idea, I'm not sure. But I think that you've really tapped into, you know, how to have different types of formats and types of content styles. You know, I love the structured podcasts that are created and certainly, you know, boostcast is very much that way. But I also love jumping onto podcasts where it's a little more freeform like this and it's a conversation.
The thing that I find most compelling in podcasts is engagement between the guests and the hosts and the way that, that can relate back to, back to the audience. Right.
[00:20:32] Speaker C: I've done a lot of talking, but I want to say one more thing and cram it in before I forget. I was telling Jan this morning it's really his fault that I got into podcasting all together because. Because he. He made me a Luke lynch ambassador for Dallas right. At the pandemic.
[00:20:50] Speaker D: Ambassador.
[00:20:51] Speaker C: Come on, subscribe. Yeah, yeah. No, but I mean, but that's kind of how it all got started. And, and so, so that's. That's really how I got into it. So it's your fault. And thank you so very much for pushing me into it. I was really a shy guy before I. I started doing stuff with. With Luke Lunch. There. That's it.
[00:21:10] Speaker D: I totally believe that we unleashed your nature, your. Your force. So, guys, one question.
Why don't we talk about our podcasts?
[00:21:21] Speaker B: Sure.
[00:21:22] Speaker D: A little bit. You know, why don't we, you know, just like, summarizing what is your content about and what's the most fun part of everything.
[00:21:34] Speaker C: So I host the Agile Localization podcast by Crowden. The name says it more or less it's about agile localization, continuous localization, AI and localization. Those are kind of the keywords. New technology adaptations, flexibility, integrations, all the kind of things that Crowdon does. And I tend to interview people that are mainly on the client side that are using the Crowden software and that have experience with the different complexities in the localization industry and mainly software. Continuous localization issues is what we talk about.
[00:22:15] Speaker B: Sure.
Boostcast, we present it as the intersection between language and life.
The focus has been the language industry, language business, language technology. Anything that would be interesting or timely that would be interesting to folks who are passionate about language. And I mean, there's so many things you can talk about.
You know, in the tech space right now, things are moving so fast, and people want to hear about what's going on in that. But then there's also, you know, concepts around language access. And I mean, obviously we're in the middle of a lot of change and challenges, you know, everywhere in terms of language access. And there's, you know, people want to get plugged into that as well.
I think there's a lot of interest in how language connects everybody to their life, to their job. It. It happens at every level in business and in. And in life. So that's what I. Ideally, that's what I hope what the. What the. What the show is going to include. And I, I never want to limit it to, you know, any one specific, you know, topic in every. Any given month, but it always has to have that component of how does it tie back to language and language access and language technologies and business. I mean, that's really been the drive. And yeah, we really tried to focus on bringing in guests that are doing interesting, innovative things in the language space.
[00:23:49] Speaker D: How long have you been doing it?
[00:23:52] Speaker B: So we started boostcast in. Sorry. We started boostcast in November and it really took off right around the December timeframe. We're about seven episodes in now and growing. And I want to give a shout out to the marketing team like Nate and Galen and Molly and Morgan. I have the greatest marketing. I personally think we have the greatest marketing team on the planet. And no, you can't hire any of them. They are not hireable. Actually, I need to change their names to protect the innocent. Larry and Sam and Mary and. Oh, no, we. And I can't forget Maria Garcia, Mary, also part of the digital team. And. Yeah, and we've been very fortunate with that.
[00:24:36] Speaker C: Let me add something really quick that should maybe be the challenge of this afternoon, since we are all here together, the four of us podcasters. I've been on your show, Dieter, so thank you so very much for inviting me. We should make it a challenge, Eddie and Jan, that we should at least be on each other's show once in the next year or so. What do you think that should be a good. A good thing?
[00:25:01] Speaker E: No, I think that's. I think that's a great. I think that's a great idea. We at Multilingual, we're fortunate that we are a media company. I mean, this is what we do, right? And we've recently taken over one of nims's podcasts or shows, the C Suite Hot Seat, which has a very structured approach and is C Suite professionals. And then with specific number of questions just to get to know who they are and how they react to some of the questions that others are faced with. Localization today talks about what's going on right now. And I love that format because it allows you to talk to pretty much anyone.
Lang Talent is one that we've recently started that is focused on human resources, which is one of the underserved communities in our industry. Most people are like translation, interpretation and localization. And then it's like, yeah, but there are so many supporting roles out there. And this is what we internally would call our IPs, our intellectual properties. And ideally we will create more and bring in more people to do this. And I think Log Launch is amazing. I also got started with Log Launch.
You have this drive where you are Something went wrong with you because you try to find a way to say, where can we have these conversations? Where can we learn from others? And then log launch provides that stage. It was really important for me to get the confidence. Yeah, I can ask questions. At the very least, I can ask people, let's get together and talk about anything. And that's really good. And to talk about our newest IP Multilingual, I'm gonna invite our growth manager, who is right here behind that camera, Mila Savogal. Talk about Echoes of Meaning, which is our most recent ip.
[00:26:53] Speaker A: Good night.
[00:26:54] Speaker E: Oh, yes, of course.
[00:26:56] Speaker C: There you are.
[00:26:57] Speaker A: Hi, Mila.
So interesting. This person is. Okay, so. Thank you, boss.
Yes. Echoes of Meaning is a new show that we're producing. We haven't launched it yet, but I already had an interview. I am the one hosting it. I am a linguist, I am Hispanic philologist, and I'm also audiovisual producer.
So I want to explore and try to illustrate on the depth of the crafts of interpreting and translating. Because language is not only like this tool and this interface is like the conception that we have on everything. Right. So we name it somehow. And I think it's important that we elaborate on the depth of this profession. Yeah, definitely. It's not only the profession, but what are the interpreters, translators, linguists talking about? You know, because when we do that, we start understanding that what we do, the thing that we are trying to point out outside is something that AI cannot do. Yeah. So these big corporate enterprises or whatever that are trying to maybe replace, you know, because they don't understand, you know, and it's our labor, our. Our duty to. To talk about this.
[00:28:32] Speaker D: And multilingual is a great place just to start talking about that. Exactly right. Because multilingual is like.
Like the baseline in communication for our industry. Forever, right? Yes, sort of. You named it before. They have been there forever.
[00:28:52] Speaker B: One consistent thing that you can count on.
[00:28:55] Speaker D: Exactly. So just maybe just to finalize our small round here.
So I started the YouTube stuff in.
I think we talked. Was it in summer? In summer sometime. Right.
And it was like, so how can we, you know, all this innovation happening in our industry, how can we open the door to the people to understand what's. What's happening out there? Because as you mentioned before, we are in a big change right now. So there's. AI is pretty. Pretty. You know, that's a very strong progress we're witnessing right now. And many people need to understand what's happening out there in order to take decisions of their future life. Profession. And it's not. It's not a cyclical thing, but it's a pivotal, pivotal, pivotal moment. So, you know, and. And the idea was we have been working with TMS all the. All the time for 20 years at Beluga, and, you know, just to open the door, talk to product managers because of my, My. So I have two channels. One is Lock Launch Espresso, which is. Which is a channel for. For our ambassadors, where we talk and bring people from our network, our community, talking about the places they represent.
And then I have the. The Tech channel, which is tech reviews, where we update on the latest in language tech. And I think this is. This is where I started off with this, you know, this. This feeling of, hey, it's, It's. It's. There's something missing out there. And, yeah, I think you're filling that gap. I try. It's very pragmatic. I mean, we are not talking about, you know, mental stuff. We are talking about product, and we are talking about what's. What's there, what's AI and so on.
[00:31:07] Speaker B: I have a question for you, actually, for all of you, actually, all the three of you. If you could do. If you could do a podcast, it doesn't need to be necessarily language, but I'm really interested to find out if you could do a sidebar podcast. And I'll start with you, Jan, and anything is within the realm of possibility. What would your other podcast be about?
[00:31:30] Speaker D: So just this morning, I was thinking about, okay, can I produce, like, shorts about, you know, setup about, you know, life. Life, just not anything specific, but what comes up every day. You know, today, you know, whatever you have, you discover LinkedIn, a new feature. Tomorrow you have something with your lightning, Then you have something completely different. So I think these kind of. Of just showing, you know, your. Your life. Yeah, I think that is. That is something I was thinking about things that happen.
[00:32:10] Speaker C: That's. That's part of how you deal with them. Finding. That's part of finding your voice. I was just actually, I'm gonna use this kind of as a segue, detour.
[00:32:19] Speaker B: Segue for my question.
[00:32:20] Speaker C: No, no, it is. It's gonna answer. It's gonna answer your question. At the same time, I'm not that brazen. But the other topic that we're really working on with the Langhops Institute, and that ties into your. The cameraman's activity that she was just highlighting as well, what we're doing with the Langhops Institute is kind of thinking long and hard about what the new Activities are going to be of linguists in the future. And no doubt our whole industry is kind of morphing away from the traditional translation workflow that were TMS based, maybe because a lot of the content is being automated and linguists are still going to have a very active role, I think, but it's going to entail many other things like data management, etc. So those are kind of the topics that we're exploring with the Langhops Institute. And we're going to do many shows on that. I think that I'm going to be spearheading there. And that'll be. Whether it'll be an official podcast, I don't know. But it'll be regular video footage and gathering that will talk about that. So. See, that answered your question and it was structured at the same time. It's a masterfully answer, don't you think?
[00:33:35] Speaker D: Something different.
[00:33:36] Speaker B: It worked out.
[00:33:37] Speaker C: Yeah, it worked out.
Do you want to take a shot, Eddie?
[00:33:41] Speaker B: What's it going to be?
[00:33:41] Speaker E: Yeah, I think. And it's interesting because I actually got started in college where we had the first radio station for our college. It was a digital radio station because we couldn't have an antenna.
And a lot of the content we used to do was like life happening at college. I remember one of our most popular shows was one when the school ban smoking everywhere in school and then smokers were having their opinions and then people had their opinions. It was very interesting. It was a little drama within school. But I realized that similar to you, Jan, finding what's needed, like where the gaps are at, it's where I liked to be. And I remember Mila remembers this because Mila also had video vlog a long time ago called Viernes Zombie, which is like Zombie Friday. It's amazing. It was amazing. And the one we had was El Raporte. And we used to do what you would call the equivalent of the Daily show before Colombia. So like political satire. I love it. I love making fun of like political moments and situations. It's just the.
[00:34:58] Speaker B: Yes.
[00:34:58] Speaker E: The more corporate you. And the thing is, for Latin America, it's not so common. Like here in Mexico they have something called El Pulso de la Republica very popular. And then you're starting to see different things. But at the end of the day, most people, especially in that spectrum, tend to be biased and then they either lean left or right. So if they are leftist, they never criticize the right, and if they're right, they never criticize the left. And I think that's a huge gap still. And, you know, to come back to that, because we did it for, like, two years, we're talking hundreds of shows, and it was so much fun.
[00:35:39] Speaker C: And for you, I want to say something really quick, Eddie. You're not going to get us to talk about politics this afternoon. I promise you. We're not falling into that trap. It's a slippery slope. It was very, very crafty the way you did that and tried to coax us into it. But we're not talking politics.
[00:35:55] Speaker B: Yeah, now too.
[00:35:58] Speaker E: What show would you like to do?
[00:36:00] Speaker B: So, you know, obviously in the past, I did music video shows, and one of the things I really enjoy doing is going out to shows from bands that are touring. Now that I live in Australia, I go to shows as much as I can, not as much as I'd like to. But speaking of Colombian bands, every time I go see a Tercepilados, every Colombian from all around Australia is in that club. And it is the most energetic, amazing night. Right. Like, it's so incredible. And it occurred to me recently that there hasn't really been a voice for bands, multilingual bands and bands who do not sing in some of the more dominant languages, like, like English, to talk about their music and how that. How they have met with challenges touring in other countries and the stories on the road for bands that come to.
To different. I would love to do something around, you know, musicians and bands that come and perform and don't necessarily sing in. In the dominant language of that country and what their, you know, adventures, funny stories, all of that stuff. Just get them in. In the studio and yeah, there's some great, you know, great bands that. I mean, Australia, Sydney's a great place that a lot of bands come through and there's always an opportunity. And I just want to get them into the podcast studio and be like, so what. What was your experience?
And I think there was an opportunity to do that. Would love to do this at all the language industry events as well. Like, one night we all go out and see a concert and then all the podcasts just come out and hang out with the bands and do something. I don't know. It's still working on it.
[00:37:38] Speaker C: If you, if you're interested in multilingual music, I think you and Jan should maybe start something in German.
I'm just saying I'm all about it.
[00:37:51] Speaker E: I'd say just to finish up one. That would be my question right now. One advice I would like to give anyone who is, like, watching this is like, actually These guys can do it. Actually, if we can do it, anyone can do it. It's just a matter of, like, getting to it, recording, even just with the phone and just getting something out. My advice is something I got from. From Farbad, the CEO of Unilingo, because I was kind of debating, like, who should I interview? What's like my interviewee Persona. And like, sometimes I should do this interview or that interview. And she said, like, just interview everyone you can. Everyone that comes across that you think you could talk and should talk to, just go for it. And like, don't overthink it. Just volume and just consistency. Just go out there, talk, talk, talk, talk, talk. So that would be my biggest advice. Just, like, go out there. If you. To someone, even if you're doubting it, just record it. Just record it, edit it, put it out there. Once it's out there, it's art. And we are artists, I should say.
[00:38:53] Speaker C: You know what's really, really cool? I think when I started recording videos maybe five years ago, when I look at the stuff I did in that first year, it's really bad.
But the cool thing, like with the LinkedIn content too, is it goes out there. The first ones, you're not going to get a lot of response anyway. And to bomb early is probably the best lesson. And maybe the second piece of advice, exactly what we talked about before already, part of getting on camera and doing podcasting or that kind of an activity is more about being brazen enough to come out of your shell and organize it. And there's a lot of moving pieces that you don't really know about before you start doing that kind of thing. And the best practice for that, in my opinion, is being a local lunch ambassador, maybe because a lot of the skills that need to that. That are behind the scenes that you don't really would be think about about podcasting, you know, booking guests, coming up with ideas, all the logistics that go into it. That's something you're going to get a lot of practice at when you're doing a loop lunch organizing thing. Right. And yeah, and so you got to be careful that you not only do an online ones, I got a couple of got slapped on the fingers a couple of times in my day with loop lunches there. But luckily I got started when it was the pandemic, so that gave me a lot of. A lot of track on. On online editions, so to speak. So. But that's. That would be my tip. Do you have a tip?
[00:40:27] Speaker D: Yeah.
[00:40:27] Speaker B: All right.
[00:40:28] Speaker D: Of course.
So first of all, you know, you have to get stuff out there. As you said, this is super important. It's never good. It's always improvable. So continuous, continuous. Every video must be better than the other one, than the last one. It doesn't need to be huge. But, you know, one single piece of your video production, may it be lightning, microphone, sound, video, you know, the script or whatever, you know, do it a little bit better and have a team that is, I think, you know, what you mentioned, I have also two people on board who are assisting with post editing and also brainstorming big production houses, I'm telling you.
But no, I mean, just to have, just not to be absolutely alone. I think this is important. And then one important thing is you have to be, you have to understand how YouTube works and how social media works. So if it's not about producing content, just because of producing content, so it is, it is tough and it's not easy. YouTube is not easy.
There's a lot of things you have to learn constantly about how it works, how the platform works, how the, the process works, how the timing works. You know, on LinkedIn, you know, there's an art, there's an, this is craft.
[00:42:12] Speaker C: I would actually, I would actually say, I would actually say that if you're going to be starting out LinkedIn, in my opinion, of course, I'm a LinkedIn guy, but LinkedIn, in my opinion, is going to teach you, teach you the basics better. Because the attention span on LinkedIn is a lot shorter. So long format, in my opinion, is a little easier in that sense because once you have an audience that is loyal and you stay in the same register, you're gonna get a return audience. But the attention span on LinkedIn is very, very short. And the time you get to convert people to a like or a comment, which is really what you're fishing for, is very, very short. So you gotta be really skilled at doing that part of the exercise. And that's something you learn by doing it on a regular basis. So that's kind of, that's kind of how it goes. Yes.
[00:43:04] Speaker D: You have to hook people.
[00:43:06] Speaker B: Yeah, yeah. And I, I would, I would chime on that on, on your point. I guess my advice or tip would be this. You're absolutely right. The story needs to get out there and there are millions of stories. So if you have a passion for creating content, there's. Go for it, just go do it. And you will never. You'll be surprised at how many great stories and guests that you can find with really compelling stories. That are just needing to get out there. And both of your guys points is really the, you know, the Kaizen approach to this.
Anybody can improve, you know, do incremental, iterative quality improvements and learn the technology and get that content out there and do better every single time. And you know, it just, it's a process. Everybody goes through it and you just, you just work on the craft just iteratively all the time.
[00:43:57] Speaker C: It's the long game.
[00:43:58] Speaker B: Right.
[00:43:59] Speaker C: This podcasting or online activity is a long game regardless. And so you can't. You're not going to create an audience overnight. You're not going to create a following overnight. No, you're not going to be able to get something going in just a couple of weeks. It's something you got to build. I think all of us have been building the audience that we're working on for many, many years.
[00:44:22] Speaker B: And it should, everybody should, you know, if you feel like you want to do it, you should be able to do. You know, obviously we all have tremendous riz. Right. So you don't need you, you know, kidding.
But it really just inspiration is going to be the main driver if you're compelled. If you have the, you know, the passion for it, you will get the content out there.
[00:44:43] Speaker C: Can I just say how much fun this has been sitting together?
We're at Bamos Juntos in Mexico.
A couple of days ago we didn't even know that we were going to do this and now we're sitting together. Eddie, thank you so much for inviting us to come sit with you in your Airbnb in a wonderful studio like environment.
Yeah, this has been so, so nice. So thank you so very much for having us.
[00:45:07] Speaker B: Yeah. I wanted to add to that really quickly. Yes. Thank you, Eddie. This inspired moment and inspired for you to come up with the approach to this podcast. Awesome.
And thank you for roping me in because this been fantastic and I want to challenge all of you. I know we're headed to gala. Most of us are. Let's get more podcasters. Let's do something like this. Just as fun.
[00:45:30] Speaker C: Yeah.
[00:45:31] Speaker B: In Montreal. Yeah, I think we should do it.
[00:45:33] Speaker E: Yeah, we'll do it in Montreal. And like we say in Mexico, coloring Colorado, este quento.
