Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation

Localization Today

Mar 14 2025 | 00:16:21

00:00 / 00:16:21

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Show Notes

Supertext is making a bold move by putting AI translation at the center of its strategy—but with a twist.

CEO Sam Laübli explains how their latest AI translator combines automation with professional verification, creating a seamless feedback loop that improves translation quality over time. He also shares why traditional ISO certifications may not fully align with AI-driven workflows and how Supertext plans to redefine translation services for business clients.

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