Closing the Loop: Supertext’s Strategy for AI & Human-Verified Translation

Localization Today

Mar 14 2025 | 00:16:21

00:00 / 00:16:21

Hosted By

Show Notes

Supertext is making a bold move by putting AI translation at the center of its strategy—but with a twist.

CEO Sam Laübli explains how their latest AI translator combines automation with professional verification, creating a seamless feedback loop that improves translation quality over time. He also shares why traditional ISO certifications may not fully align with AI-driven workflows and how Supertext plans to redefine translation services for business clients.

Other Episodes

Episode 225

September 27, 2022 • 00:03:23

Founder sells Aktuel Translations to employee ownership trust

Aktuel Translations, a United Kingdom-based company specializing in translation and localization services, was sold to an employee-owned trust earlier this month.

Episode 303

December 24, 2022 • 00:03:50

Interpreters Unlimited spreads Christmas cheer with NORAD

Each December, the North American Aerospace Defense Command (NORAD) hosts its NORAD Tracks Santa program, allowing kids to track Santa’s exact location in real...

Episode 109

October 20, 2023 • 00:15:25

LocWorld50 - Interview with Donna Parrish and Ulrich Henes of LocWorld

In this special episode, host Marjolein Groot Nibbelink is joined by none other than the founders of LocWorld, Donna Parrish, and Ulrich Henes, as...