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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Why do so many cultures celebrate the New Year on Jan. 1? Do you know the year change was not always celebrated on the...
A botched translation of promotional material could have cost the election for supporters of San Francisco’s Proposition A.
Compiled by Eddie Arrieta and Cathy Martin With GenAI in its nascent stage, language companies that use this emerging technology are in uncharted territory....
