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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
In this column, KUDO co-founder and chief language officer Ewandro Magalhães tells the tale of Enrique — an enslaved person who served as Ferdinand...
A court case focused on the British grocery chain Tesco’s food label translations has reached the Court of Justice of the European Union (CJEU),...
