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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
By Chandan Kumar In a multilingual nation like India, language can function as both a celebratory performance of identity and a mechanism for exclusion....
Fresh off a year in Acolad’s CEO seat, Bertrand Gstalder sees a chance for the language industry to distinguish itself with its already-engrained values...
Do you have an unpronounceable, weird sounding, long or complex name? How do you deal? Have you given up or doubled down on the...
