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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Interview by Cameron Rasmusson As Verizon’s head of localization, Megan Sharp ensures its customers receive the same service quality no matter where they live...
You wouldn’t use Google Translate to churn out an English-language (or any language, for that matter) version of a novel like Gabriel García Márquez’s ...
The Los Angeles Chargers not only came up with relevant content, but they also showed us that localization can be used in delightfully unexpected...
