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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
If you’ve been watching the FIFA World Cup in Qatar, no doubt you can by now quote parts of the Frito Lays commercial featuring...
EVERY WEEK WE LOOK BACK ON THE NEWS FROM MULTILINGUAL.COM WITH A LANGUAGE INDUSTRY SPECIALIST. WHAT STOOD OUT? WHAT ARE NOTABLE TRENDS? HOW CAN...
Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Gokhan Doğru—Turkish translator, technologist, and founder of Localization ...
