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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
MultiLingual's Stefan Huyghe sits down with Tetyana Struk, owner of the Ukrainian LSP Linguistic Center, for a discussion on her situation in Ukraine.
In her latest piece for MultiLingual magazine, Nataly Kelly talks to colleague Karolina Bujalska-Exner, senior marketing manager of international SEO at HubSpot, to gain...
Localization can be a complicated process. There are no shortage of factors to consider when bringing content to a new market. But what are...
