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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
In a statement to MultiLingual, Iris Permuy, president of ATRAE, elaborated on the open letter, which claimed that subtitlers and audiovisual translators face low...
In the language services space, practitioners and clients alike note that many companies sound the same. They use the same tone of voice, describe...
AI is shaping up to be a transformative technology for businesses of all kinds, the language industry included. And with new technology comes new...
