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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
A woman-owned LSP, Language I/O CEO Heather Morgan Shoemaker told MultiLingual that this funding is a major milestone for the company, especially given the...
If you have a message you want to test drive, social media is a great way to gauge public perception. Feedback about how your...
It is crucial to abandon a falsely optimistic narrative often used for marketing purposes. While the linguistic sector might have a bright future, the...
