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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Localization can be a complicated process. There are no shortage of factors to consider when bringing content to a new market. But what are...
An estimated 80,000 English words are of French origin, with expressions like “c’est la vie” or “je ne sais quoi” a common part of...
EVERY WEEK WE LOOK BACK ON THE NEWS FROM MULTILINGUAL.COM WITH A LANGUAGE INDUSTRY SPECIALIST. WHAT STOOD OUT? WHAT ARE NOTABLE TRENDS? HOW CAN...
