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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
If you’ve been watching the FIFA World Cup in Qatar, no doubt you can by now quote parts of the Frito Lays commercial featuring...
Over the last decade, we have seen localization for video games continuously expand into new regions, and most recently there has been a significant...
A study recently published in JAMA Pediatrics showed that parents who have limited English proficiency (LEP) are less likely to feel comfortable asking doctors...
