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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI). Read the...
The optimal process for translating and localizing mountains of copy has yet to be discovered. It’s a process of trial and error that Derick...
The localization supply chain is very crowded at the moment, and AI is constantly knocking at the door. We should not be scared, but...
