While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Hristina Dojčinova, a communications and events director and long-standing advisor in the language industry, shares her remarkable journey from Macedonia to Canada. She discusses...
In her latest piece for MultiLingual magazine, Nataly Kelly talks to colleague Karolina Bujalska-Exner, senior marketing manager of international SEO at HubSpot, to gain...
As 2022 comes to a close, English-language dictionary publishers are selecting the words that best encapsulate the character and ambiance of the last 365...