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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Mary Jane McCullough—CEO of Global Wordsmiths and lecturer...
Organizations are adopting a data-driven culture in order to avoid falling behind their competitors and to see results. According to a Forrester report, data-driven...
We are now living in a data-centric era, in which data is crucial to corporations, governmental agencies, research groups, and even language service providers...
