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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Rughetti and Millet share their advice for effective language service planning in light of new EU regulations on clinical studies. With a streamlined submission...
Are you looking to integrate business success with positive social and environmental impact? Laura Gori urges language service providers to consider the Benefit Corporation...
How global brands transcend cultural borders By Giovanna Patruno Global brand storytelling lies at the intersection of linguistics, cultural anthropology, and marketing strategy. Success...
