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While these emotive little symbols can add a bit of character to an otherwise dull text message to friends or family, brands must be careful not to confuse or offend their audience when using emojis in their marketing content.
Amazon, Google, Meta, Microsoft, and Apple may have competing interests, but they’ve recently found one thing to work together on: All five of these...
By Brian McConnell Based on his experience helping technology startups build localization programs, the author shares common pitfalls that emerging companies often encounter when...
TikTok, a popular video-based social media platform, just became the latest big tech company to launch its own translation feature.
