Why aren’t we hiring those who are new to localization? I haven’t always been of the mind that I should hire people with localization experience because they understand the industry, they already know what they’re doing, and ramp up time will be minimal. Sure, I’m guilty of pilfering two people from LSPs — I figured they knew the inside secrets and give me an advantage running a better localization department. But is that really the case?
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A trend has emerged where executives contemplate bypassing traditional translation processes and cutting budgets, swayed by the potential of Generative AI (GenAI). Read the...
By Sara Palmer The author presents her research on service diversification in the marketing translation sector and proposes a new differentiation model based on...
Asking the entire world to start calling Turkey “Türkiye” without a really convincing justification is sort of akin to asking a group of 40...