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Elden Ring is a massive game. For a game of this magnitude to succeed, localization, culturalization, and transcreation are a must.
Everyone knows about pi, the world’s most famous irrational number. And just as recognizable is the pi symbol: . But how did that symbol...
If you’re a marketer who is tasked with building international marketing programs in many languages and finding it difficult, you’re definitely not alone.
Recorded live at the International Translation Forum in Riyadh, this episode brings together Eddie Arrieta and Mary Jane McCullough—CEO of Global Wordsmiths and lecturer...
