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Elden Ring is a massive game. For a game of this magnitude to succeed, localization, culturalization, and transcreation are a must.
Using three examples of poor translations that changed the course of history, Ewandro Magalhães illustrates the tough job of interpreters in the arena of...
Supertext is making a bold move by putting AI translation at the center of its strategy—but with a twist. CEO Sam Laübli explains how...
By Tamara Tirják Video game developers create fictional languages to enhance world-building, immerse players, and foster communities. Tamara Tirják, head of localization at Frontier...
