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Elden Ring is a massive game. For a game of this magnitude to succeed, localization, culturalization, and transcreation are a must.
By Ewandro Magalhães The author shares his impressions on how games travel across language and culture, drawing comparisons among make-believe games, board games, and...
Machine translation (MT) is evolving rapidly, with new iterations providing emerging use cases for all manner of companies and individuals. But what combinations of...
As businesses become more globally aware, the world of transcreation continues to blossom. So, what should go in an ideal transcreation brief? Here are...
