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Elden Ring is a massive game. For a game of this magnitude to succeed, localization, culturalization, and transcreation are a must.
From blending technology with creativity to elevating localization to a strategic level within the organization, Francesca shares her take on innovation, efficiency, and the...
By Bridget Hylak Bridget Hylak reflects on the reasons for the deep divisions in the language industry — providing context, perspectives, and examples from...
Review by Renato Beninatto Mark Saba’s Native Experience Marketing offers a refreshing approach to global marketing — one centered around the idea of authenticity....
