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Elden Ring is a massive game. For a game of this magnitude to succeed, localization, culturalization, and transcreation are a must.
By Katie Botkin In the United States, global business is precarious due to the Trump Administration’s fluctuating tariffs and unpopular foreign policies. Two leaders...
By Chandan Kumar In a multilingual nation like India, language can function as both a celebratory performance of identity and a mechanism for exclusion....
By Kajetan Malinowski Content marketers are asking themselves: should they continue to create content in one language and then localize it for many markets,...
